How To

You’ve celebrated your new opening…what next?

by spottydog communications |

There’s often an enormous amount of energy and excitement in the lead up to an opening, usually culminating in a VIP launch event or party, but how can you maintain this same level of excitement three, four or even five months down the line when the buzz has worn off?

Miller & Carter recently asked us to arrange a photoshoot for its Worcester site, which has teamed up with the Worcester Warriors rugby team to support them in the upcoming season.

As part of this activity we spoke to one of our contacts at the Worcester News. We arranged for them to come down, get the latest update from the players, and find out how the new opening was going.

This is a great example of continuing the conversation after opening. Whilst the journalist was a rugby correspondent, inviting them down was another way of enhancing the restaurant’s relationship with this local media outlet. It also shows that your business is committed to getting involved with the local community.

Top Tips for local reputation building

  • Listen to your customers
    • It may sound obvious, but you can find some great local opportunities hidden within comments on Facebook posts or in Trip Advisor reviews. If your business has a strong student fanbase, see if anyone has mentioned a group they’re involved with. If so, reach out and see how you can support them and likewise, how they can support you!
  • Keep your finger on the social pulse
    • Like and become a member of as many local groups as possible, and be sure to check them regularly. There will often be ‘hot topics’ being discussed and getting involved in the conversation will help put your business in front of local people again and again. Of course, only get involved in the conversation if you feel comfortable and have something to add! Even if you don’t comment, this will increase your local knowledge and you never know when this could come in handy!
  • BIDs
    • Many cities and towns have BIDs (Business Improvement Districts) and if your business sits within one, there could be a whole host of activities or events to get involved with. From food festivals to local offers, BIDs have been introduced to get the community rallying behind their area.  Their aim is to make your area nicer and more welcoming to everyone, so it can only be a positive thing for your business if you get involved.