Social media is now just a way of life. From Instagram and TikTok to Facebook and Pinterest, whatever the platform, they form part of our daily routine. However, for all the good that social media brings, it isn’t always a positive place. That’s why, six years ago, lightful (a technology company powering social and environmental change) launched Reclaim Social Day, to ‘reclaim’ social media for good.
In this spottyblog, Communications Consultant Karlie France talks about the national day and explores what organisations can learn from it.
Firstly, what is Reclaim Social Day?
Reclaim Social Day was created to celebrate the inspiring, empowering side of social media and reclaim it as a positive space.
Social media has given us incredible abilities, from connecting with friends and family across the globe to sparking change through the power of connection. However, in recent years, as the platforms have grown, they’ve become a place for trolls, fake news, and anger to manifest.
Hence, the day was created to think about how we can take back our feeds.
How can organisations get involved?
Joining awareness days can be a great way for your organisation to celebrate all the great work that you’re doing and reach a bigger audience, whilst being a positive influence across social media. It’s also an excellent way for smaller brands and charities, which often have the best stories, but lack the tools to share them, to communicate them.
The goal for Reclaim Social Day is to get as many individuals, businesses and charities to spread good news and stories of impact so that we can inject positivity into people’s newsfeeds. This can be a great opportunity to showcase inspiring stories and hopeful messages that can make social media more positive. Brands, individuals and charities are encouraged to do this by taking to social media with #ReclaimSocial.
The power of Reclaim Social Day
Each year, the campaign is a huge success and gains over 16 million social impressions from thousands of organisations taking part. Some powerful examples to date include:
- The Royal National Lifeboat Institution
The RNLI used the day to showcase its Respect The Water campaign with LADbible. With men aged 16-39 making up 80% of the total fatalities in British water, RNLI partnered with LADbible to reach its target audience and reduce the loss of life at sea.
The campaign featured an eclectic mix of emotional and personally relevant stories across its social and digital channels. The short videos told three real-life stories that reinforced the Respect The Water message, mixing hard-hitting and authentic stories of peril on the sea, with genuine images and videos of those lads involved.
RNLI used Reclaim Social Day to highlight its work, using social media for good to ensure its lifesaving message reached millions of young men.
- Child Bereavement UK
Every day, bereaved families face the challenge of learning to rebuild their lives after the devastation of bereavement. The charity launched a ‘one more minute’ campaign, to hear what bereaved families would say if they had one more minute with their special person. The campaign included families, patrons and celebrity friends of the charity, including Mary Berry and Rio Ferdinand.
Child Bereavement UK used Reclaim Social Day to thank people for taking to social media to share their positive messages and raise awareness for bereavement support by sharing #OneMoreMinute.
No matter how big or small your organisation is, let’s keep #ReclaimSocial alive! Together we can use the power of social media to celebrate good people, good work and good causes — making social media platforms more of a force for good.
Find out more we can help you reach the right audience with social media here.