What is digital PR and why is it important for your brand?

Public Relations is one of the most effective ways to build on marketing strategies and create a positive brand reputation.  When implementing PR, it’s important to have digital considerations.

In a nutshell, digital PR is a promotional tactic used by communication professionals to increase awareness of a brand using online methods. One of the biggest misconceptions about digital PR is that it is just about backlinks, but there are many more benefits to this marketing strategy.

In our latest blog, Account Manager, Rachel Carroll, outlines the benefits of digital PR and how it can be used to elevate your business.

1. Increases brand awareness

Social Media Coverage for Toby Carvery's Pig in Blanket Campaign

Digital PR helps promote your brand to target audiences online by making it easier for media, customers and influencers to share your news and content with their own audiences.

This is because online media coverage is highly shareable on social media and provides the opportunity to create conversations beyond the publication’s website.

For instance, we helped bring Toby Carvery’s footlong pig in blanket to the nation last Christmas by not only securing media coverage, but social media coverage too with some titles, including The Tab and Daily Mirror, sharing the news on Twitter, increasing exposure and generating leads.

2. Boosts website traffic

The more people read about your brand and share your content on social media, the more people will visit your website. And the more people visit your website, the more likely people will buy your product and service, generating conversions.

As part of Birmingham Dogs Home’s first digital campaign (Pawsitivity Month), we engaged key influencers within the Midlands area to amplify the charity’s message of needing donations. The third-party material generated helped drive 50,599 new website users – up 73% from the previous month – which as a result, generated nearly £4,000 of vital support, revealing the power of PR when used effectively.

3. Improves organic rankings

As well as driving cost-effective website traffic, digital PR can go a long way to improve your Google ranking. This is because getting your brand published on high domain authority (DA) websites with links to your website, will push you up the rankings for your target keywords and increase your brand’s search visibility.

Examples of sites with high DA (40+) include BBC, MailOnline, Metro and LADBible. For B2B businesses, well-known trade titles such as Installer Online can be equally effective.

Like what you hear? Get in touch with us today to find out how we can develop an effective PR strategy for your business.


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