We tested five social media management tools — so you don’t have to!

Valuable insight for your career options

Staying on top of all your social media accounts, managing multiple inboxes, and carefully planning content aligned to your audience is no easy task. Luckily, this is where social media management tools come in.

Using a great scheduling tool will allow you to plan your social media strategy ahead of time, making posting across platforms easier and more efficient. It can also help with community management, collaboration, analysis and more.

Recently, we put five social media management tools to the test, so you don’t have to. Ready? Let’s get started.

Falcon

Features

Falcon is a social media listening, publishing, advertising, measurement, and customer data management platform. It’s basically an all-in-one tool for social media professionals.

Trusted by some of the biggest brands, including McDonalds and Coca Cola, Falcon offers two plans for its users. The Essentials plan targets single users and small teams and includes a content calendar, performance dashboards and community management.

The Full Suite is designed for larger companies with multiple teams and is perfect for collaboration. It takes everything from the Essentials Plan and adds in social media listening, advertising, competitor benchmarking, team performance analytics, collaboration & approval flows.

The verdict

It’s easy to see the value of these features and they offer many important insights to brands. However, they do come at a cost. The Essentials plan starts at £100 per month per user and the Full Suite is dependent upon the number of seats you purchase. We particularly liked the community management feature in Falcon and found this to closely resemble the native social media platforms and be very user-friendly.

Despite this, Falcon did lack some useful features, such as the ability to add a hashtag collection to a post. This means that hashtags must be manually added or copied and pasted, adding time to the posting process. Also, there wasn’t the important option for clients to leave comments on posts. For us this is super important to make client collaboration and approvals easy and efficient.

 

Agora Pulse

Features

Agorapulse allows you to take control of your social media with inbox, publishing, reporting, monitoring and team collaboration tools.

The tool claims that it has ‘everything you need for social publishing’ with the ability to organise posts into an easy-to-use calendar. Not only that, but different team members can share notes, track posts, and collaborate on social media content easily using the social media scheduling calendar.

It offers three plans starting from £77 per month for the Pro plan, aimed at small teams, then £201 for the Premium plan and a custom fee for the Enterprise plan. The main difference between each option is the number of social profiles and users catered for, although there are also differences relating to data retention and ad comment monitoring.

The verdict

We found that Agora Pulse had many of the essential features; however, it lacked the option to view the Instagram grid whilst scheduling, which we find particularly useful for planning a strong and coherent visual feed. It also didn’t have integrations with Pinterest or TikTok unlike other competitors.

 

ContentCal

Features

Trusted by thousands of individuals, businesses, and agencies with their content planning, ContentCal allows users to manage multiple accounts in one centralized location and collaborate with your team on upcoming content with a streamlined approval process.

With ContentCal’s built in analytics you can keep tabs on performance and learn how to improve social content for the future. In addition, the Engage feature allows you to respond to comments and messages from your social media channels in one place, making community management as simple as ever.

ContentCal starts at £23 per month for individuals and is available for a quote for teams and agencies.

The verdict

With pretty much every feature you’d want in a social media management platform, ContentCal was easily a favourite of ours from the start.

We love how user-friendly ContentCal is and the detailed features it offers for social scheduling, including the ability to see the Instagram grid, filter posts by label and brainstorm content ideas with the Pinboard. This helps to organise posts, information and ideas to make future social media planning easier with content inspiration to hand.

 

Planable

Features

Arguably the easiest tool for social media collaboration, Planable works brilliantly for planning and scheduling social media content.

It’s clean and intuitive interface allows you to drag and drop posts around the calendar and visualise them on the Instagram grid. It also prides itself on ‘easy-peasy collaboration’, allowing you to give fast feedback and helping save time on approvals.

The verdict

Unfortunately, Planable offers no community management or reporting feature so it’s not an all-in-one solution. Despite this, the tool is on the cheaper side compared to its competitors and offers 4 different plans starting with a basic free version. Its most popular plan is £17 per month per user.

 

Loomly

Features

If you’re looking for an easy-to-use social media scheduling tool with the essentials, Loomly is for you. It’s great for beginners because of its clean interface but it offers a range of features for experienced marketers too.

With a list view, calendar view, post view and an Instagram grid, Loomly makes it easy to plan your social media content out in advance. It also lets you store and organise photos, videos, notes and links in an intuitive library so you never run out of ideas!

Loomly also has a good approval process for those who want clients to be able to check and leave comments on posts prior to scheduling.

The verdict

Loomly offers a range of plans starting at £20 per month for the basic plan and ranging up to £209 per month for the premium plan. Whilst Loomly does have a lot of pros, the analytics feature doesn’t provide as much detail as other platforms which is something to bear in mind if reporting is key for you.

 

What is the best social media management tool for you?

You can’t go wrong with any of the social media management tools above – all will help you to save time, improve workflow and be more organised!

ContentCal was best-in-class for us; however, the best tool for you is whatever fits your needs best. Take advantage of the free trials and check out the tools for yourself to see if they align with the needs of your business.

 

If you’re looking to enhance your social media strategy, get in touch.

 

Related Articles

Blog
Karlie France

PR Spot: Cracking Christmas Campaigns

It’s beginning to look a lot like Christmas! With less than 100 days to go, the race is on to see which Christmas PR campaigns