How To

Why it’s time to pin your hopes on Pinterest

by Rae Stephenson |

More and more it seems brands favour Facebook and are more interested in Instagram than the potential of Pinterest. Providing more than just brand awareness, Pinterest is a marketing tool that not only generates traffic to website as part of its offering, but also gives brands a way to get their products in front of a creative and engaged pool of people looking to be inspired by products and ideas making it one of the best channels for ecommerce sites. Throw into the mix the fact that your content has a greater shelf life on Pinterest than on any other social media platform, and you might start to see why you should start pinning your hopes of social media success on this channel.

But, if that’s not convinced you, let’s pin down some of the details:

Tracking emerging trends

For our client Heritage Bathrooms, being ahead of the curve when it comes to what is trending and what is popular in the world of interiors is paramount – just ask Kelly Hoppen, and Pinterest is a great place to do just that. It can also give a valuable insight into what consumers feel about your individual products and photography too, so you know which pictures are more likely to evoke a response and lead to a pin or clickthrough.

Lifespan and longevity

While tweets and facebook posts have limited visibility and a short window to be successful, pins are valuable from the time they are live and can peak at any time – increasing your repins and visibility. Even historic pins for Heritage for example, which have not been reposted or promoted in some time, continue to accrue organic attention and provide valuable click through.

Traffic generation

Speaking of click through, Pinterest is by far the best social media platform to use to encourage people to visit your website, without promoting overly ‘salesy’ message. No hyperlinks required, as long as you link pictures from your website through to Pinterest rather than upload them from a computer, anyone interested in finding out more about your product will be taken to the page where they can find out how to buy – also helping to convert browsers to buyers (and all from a couple of clicks!).

So, if your social media presence is in need of an uplift, it’s time to get your brand on-board with Pinterest.