Top three reasons why a spottydog internship is so valuable

We’re a PR agency centred around our people, so investing in the young talent that’s abundant in Birmingham and beyond is a core mission of ours. We’re part of a fast-paced industry, and coupled with the challenges of the past 18 months, it can be difficult for budding practitioners to get a foot in the door and secure a PR internship. But at spottydog, our hunt for pedigree people starts with investing in young, passionate fledglings and offering them the time and support they need to fly.

We hear from Birmingham City University student Christine Kobrin, who is currently undertaking a degree in Media and Communications. After recently completing a summer internship with us, she runs through her top three reasons why a spottydog internship is so valuable.

A paw in the door

Like many university students through the pandemic, it wasn’t easy finding a PR internship — let alone one that matched my current skills, while allowing me to grow both professionally and personally. Enter spottydog!

As well as being delighted to have the opportunity to gain such valuable experience, it meant a lot to me that I was able to receive the Living Wage as an intern. spottydog communications is a part of the PRCA’s list of ‘PR and Communications Employers that Pay their Interns’ — a campaign which aims to end the practice of unpaid internships.

There are lots of reasons why a spottydog internship is so pawsome, but here are a few highlights:


1) Opportunities to get stuck in

A spottydog internship isn’t just about making teas and coffees; it’s about getting real, valuable experience with an array of exciting clients. I had the opportunity to work with a number of interesting brands, including Snug, Earth Animal, HiLife and Mitchells & Butlers, and got stuck into a variety of tasks. These included getting creative with social content creation, engaging with influencers, creating graphics briefs, and more. It’s been an amazing learning experience and a glimpse into what my future career will be like.


2) Room for personal growth

After starting my internship, I soon realised it wasn’t just the PR-specific skills I was developing; the supportive environment that spottydog creates means that I was able to grow on a personal level too. Thanks to the support of my line manager, Zoe, and the other spotty pups, I gained more confidence. For example, one of my tasks was supporting Mitchells & Butlers with its pub reopenings by inviting guests to the events, and this helped me develop a professional telephone manner. I was also able to build time management skills and learn to prioritise tasks.


3) It’s fun!

I joke that my summer internship began and ended with pornstar martinis, but it’s true! It’s such a fun culture at spottydog, and I’d go as far to say that the recent team social was one of my highlights of the year! We came together as a team to discuss the importance of mental wellbeing and take part in various activities designed to relax and unwind. But even day to day, there’s a great atmosphere in the office and I always felt like a firm part of the pack.

The team are truly pawsome — not only are they hardworking, but they do everything they can to make interns like me feel comfortable and supported. As I go into my third year of university, I know that my spottydog experience will be immensely valuable.



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