Now you may be staring at this headline and thinking “I’ve only just got back from my summer holidays!”, but in the world of pubs, bars and restaurants, Christmas is only just around the corner. One way to ensure you and your business are ready for the festive season is to make sure your Facebook page is prepped and ready to go as soon as December 1st lands, (or before if you just can’t wait!)
Not sure where to begin? Here are some key things to consider when planning for the festive season:
It may sound simple, but there’s nothing like seeing some tinsel and sparkling fairy lights to get you thinking about Kris Kringle, mince pies and mulled wine. On social media, the easiest way to show that you’re gearing up for Christmas is through your use of imagery. Having a festive cover photo that visitors will see as soon as they land on your page is a quick and simple change that could generate Christmas bookings overnight, and help you fill up your bookings system
Make sure everything is up to date, especially opening times & menus. Again, this is a simple change, but are your opening hours changing over the festive months? If so, update these on the ‘About’ tab of your page. Have you got a copy of your Christmas menu? Upload it and post about it!
Deals & Promotions
Do you have any special deal or promotions in the lead up to Christmas? If so, let your potential customers know! Get a graphic designed up, and make sure it’s clear – any T&C’s can be added into your ‘Notes’ tab on your page, ensuring that customers can see exactly what’s included.
In today’s world of instant communication via social media, people expect a timely response, and when stress levels are high, the quicker the response the better. Within 24hrs is a good marker for a response, anything more and you run this risk of losing the potential lead. If your business tends to get a lot of interaction on social, it may be worth implementing a rota to ensure that someone is monitoring the business inbox throughout the day. This isn’t a must, more of a ‘nice-to-have’ but is something to consider if you want to push bookings through your social pages.