Whether you’re a fan or not, we challenge you not to raise a smile whilst browsing through tweets hashtagged #milifandom. Gone are the now infamous pictures of ‘Bacongate’, and in their stead, photos of ‘Ed Beckham’ and ‘Eddi Halliwell’ grace the glorious feed, tempting you to keep scrolling and scrolling and scrolling and…(you get the picture)
Of course, had Ed Miliband tried to orchestrate a similar PR stunt alongside the Labour campaign, it most certainly would have not been welcomed within the Twittosphere as well as it has been, but this is a prime example of how publicity is dependent on the general public and their reaction to it.
Check out our selection of some of the best interactive Twitter campaigns we’ve found:
#TweetFromTheSeat – In 2013, Charmin launched the hashtag #tweetfromtheseat, encouraging people to, you guessed it, tweet whilst they are answering natures call. This came after a report suggesting that 40% of people use social media whilst in the bathroom. (Source: DailyDot.com)
#WaitroseReasons – This is a campaign that could easily have gone awry, with a number of people hijacking the hashtag and posting sarcastic but witty reasons they shop at Waitrose including ‘I shop at Waitrose because the butler’s on holiday’ however Waitrose saved themselves with its humorous response. (Source: WallBlog.co.uk)
#LetsDoLunch – Offering a deal on food is a sure fire way to attract followers, but this clever campaign by Domino’s Pizza encouraged Twitter users to interact with the brand in their thousands. For every tweet containing the hashtag, Dominos promised to knock at least 1p off the price, leading to over 800 interactions. A sure success. (Source: SimplyZesty.com)