Why hire a PR agency

It’s the start of the year, you’ve got a clear business plan, your marketing and communications objectives are set, and now the only challenge is delivering them. This is where hiring a PR agency will most likely be top of your to do list, but why hire a PR agency to start with?

Well, here, we’ll explore the four reasons you should find a PR agency partner — and if you already know the ‘why’, then we recommend you keep reading anyway for top tips on what to look out for when choosing a PR agency.

Reason one: you will instantly expand your team with experts.

A PR agency is built up of highly skilled specialists — which means when you choose to work with a PR agency partner, you benefit from a whole team of people focused on delivering outstanding work in their field. Whether it’s crisis communications, reputation management, media relations, digital PR or all of the above, the specialist services a PR agency can deliver are routed in a developed knowledge, understanding and instinct, instantly adding value to in-house brand managers.

Reason two: an agency will bring the right tools for the job.

Not only will you get a team of experts on board; when you choose to invest in one, you will also get the benefits of a raft of professional tools that are focused on maximising campaign effectiveness. From social media and analytics tools, to journalist databases and creative software, a good PR agency will bring with them a toolbox that will help you create, implement and analyse campaigns effectively and to the highest standard.

Reason three: people trust people.

Maddy Awarded Accredited PR Practitioner

PR is a people business and in sourcing any third party to help you deploy your marketing strategy, you need to make sure you choose the best of the best. Not all PR, communications and digital marketing consultants are equal, so when you’re appointing a trusted ambassador to be the face and voice of your brand, look for professionally qualified consultants. Industry bodies like the CIPR and PRCA within this industry put emphasis on chartership and continuous professional development, as well as being a beacon for ethical practice.

Reason four: a PR agency’s multiskilled team can tell a story with impact.

A good PR agency will tell you not to just think about PR in isolation, and this should be music to your ears. Having a PR agency as an extension of your team will make sure you weave and integrate all the marketing objectives you’ve got set out for the year and deliver on them with 360° insight — making sure the investment you’re putting in looks beyond an output and is aligned to the outcomes that are going to make a difference to your business’ wider goals.

What’s more, integrated comms agencies are skilled at taking a complex narrative, disseminating key messages, and telling a story that’s believable, easy to understand, positive and purposeful, with targeted messaging for different audiences and made to work hard across multiple channels.


If you’re now inspired to pick up the phone and talk to us about a brief, or have more questions, then call us on 0121 726 8400.


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