Rachel has been working with PR & Communications for twenty years operating as a PR consultant in-house for Yellow Pages and Cancer Research UK and within the consultancy sector at Jackie Cooper PR, Grayling and now spottydog communications.
Across her career Rachel has worked with a variety of clients including Mitchells & Butlers pubs, Motorola, Advantage West Midlands, McDonalds, Bullring, Heinz, COI, Department for Culture, Media & Sport, Department of Health, Nuffield Hospitals, Marstons, Pitcher & Piano, the NHS, Proctor & Gamble brands, Becks’s bier and cahoot bank.
In 2010 Rachel founded spottydog to provide clients with a communications practice that can cut through the media and digital landscape by creating content that gets people reading, talking, clicking and connecting to their brands and organisations. Whilst Rachel still thrives on the buzz of seeing her client’s names in print, her geeky side thrives on crunching the analytical data that demonstrates how campaigns help clients to hit their bottom lines.
Rachel Roberts shares her thoughts on the future of the PR industry and why it’s so important to continue to build real relationships alongside all of the exciting advances in technology.
The spottydog pack joined 150 fellow PR professionals at the recent Midlands PR Conference. Listen to highlights of the day, together with exclusive interviews with Jonny Dymond, Richard Bagnall and Rob Markwell, in our specially created spottypod podcast.
The latest chapter of the spottydog story: how our team has grown since we started in 2010 and the exciting addition of our new COO, Andy Cameron-Smith!