Taking the Lead at the pet industry’s first ever online trade show – Virtual Petindex

by Rachel Roberts |

Trade shows have always been a brilliant opportunity to connect with like-minded individuals and learn about the latest trends and products in your specialist industry. The downsides (which can put people off!) are the logistics associated with attending such an event. An early start, long car journey, booking a hotel room, achy feet — that feeling of gasping for a strong cup of coffee when you finally arrive. Not anymore!

Virtual Petindex – The UK’s first pet trade event is happening this weekend – on Sunday 14th and Monday 15th June – with UK & International pet industry exhibitors in attendance. And the best thing? You can soak it all in from the comfort of your sofa.

At spottydog, we’re thrilled to join some of our pedigree pals and be part of the event, which is organised by the Pet Industry Federation (PIF), the UK trade association for pet businesses.  We’ll be on hand running a seminar – Telling your brand story through video – as well as hanging out on our virtual exhibition booth where visitors can live chat with us, find out about the work we do and watch our Pet Influencer Masterclass featuring an exclusive interview with pet blogger Jodie Forbes.

With over twenty other seminars on offer, with speakers covering health, welfare, business and marketing advice, the event offers a whole host of valuable advice for those working and with the pet industry. The virtual networking environment offers the chance to mingle with businesses and individuals across the pet sector with exciting offers and educational opportunities. So, whether you’re looking to rekindle lost business opportunities or strengthen your business, it’s worth dropping in to see what you can gain from the experience. Plus, did we mention it’s free to attend!?

Whilst we’re at the show we’re also inviting visitors to get involved in supporting our fundraising for Birmingham Dog’s Home and guess how many steps office dog Zac took in our recent Take the Lead challenge.  We’ll donate £5 on behalf of every visitor that visits our stand and takes part in our challenge – plus one lucky winner will walk away with their own 30 second explainer video project to help them promote their business.

To register for the event, complete the form on the PIF website, which also includes lots of useful information about what you can expect from the day: vpetindex.vfairs.com/

We can’t wait to be a part of this first-of-a-kind event, and the spottydog team looks forward to greeting you at our virtual stand!