A new tale to tell and a new top dog at spottydog

by Rachel Roberts |

I founded spottydog in 2010 with a mission to deliver best of breed communications whilst also balancing the needs to be around for my family.  Sitting in my home office back then, I never dreamed that nine years on spottydog would have grown to become the award-winning, twenty strong, £1million business that exists today.  Now we’re all grown up it poses the question – what’s the next part of the spottydog story?

Reflecting on where we have come from helps to map out where we are heading in the future and looking back at what’s helped create the business we have today, I’ve recognised there are two factors that have been pivotal to sustained growth.

Firstly, our commitment to Pedigree People is integral to the business.  Creating jobs and supporting the next generation of talent not only makes a great contribution to society but makes good business sense.  Attracting, investing, developing and retaining great people creates a sustainable business with momentum and a positive working environment that means people are engaged, committed and happy.

Happy people deliver great work and that drives our second growth success factor – our high client retention rates.  Over a third of our clients have retained spottydog for over three years and by delivering great ROI, clients have increased their investment into PR, social media, internal communications and digital content – and in response our business has grown year on year.

As we look to the future, we remain committed to continue to deliver best of breed consultancy created by Pedigree People and continue to grow and evolve the spottydog business.

Our PR heritage means we’ve grown up creating great content, compelling stories, earning exposure and engaging with audiences in a way that paid media can’t.  But now in 2019 we’re more than just a PR agency and in today’s digital landscape it means spottydog can use our storytelling skills to deliver PR, social media, internal communications, digital marketing and content.

Committed to staying best of breed, as our capability has evolved, we’ve reinforced our team with dedicated specialists in PR, social media, graphic design, internal communications, video content and digital marketing to build strength and depth in the consultancy services we provide.  Our team growth also includes the addition of Andy Cameron-Smith who joins spottydog as Chief Operations Officer, taking forward responsibility for day to day operational and people management.  The creation of the COO role will then provide further scope for myself as CEO to continue to develop new opportunities for spottydog, develop our consultancy service and invest in technology-led and digital innovation.

Andy joins spottydog from prior roles as Head of Communications at the Energy Technologies Institute and the Royal Bank of Scotland and brings over twenty years of corporate communications, financial services, public sector and public affairs experience. This corporate experience perfectly complements my own consumer brand experience, meaning together spottydog has strength and depth at a strategic consultancy level to provide best of breed consultancy across the consumer, corporate and public sector.

As part of evolving our management structure, 2019 also starts with Katie Bregazzi stepping into the role of Client Services Director, taking forward responsibility for our Client Services team who deliver digital content, digital marketing, internal communications, video and graphic design.  As the first team member to join me to grow spottydog in 2013, Katie is the embodiment of my commitment to developing Pedigree People and it’s super satisfying to see Katie continue to develop her professional skills and provide senior consultancy to our clients, as well as now juggling her own family responsibilities.

As part of our future growth plans, we’re committed to continue to grow our Birmingham and Leicester operations.  As Divisional Directors for each operation, Lisa Jones and Sally Ellson have big plans in 2019 to continue to develop our presence in the East and West Midlands respectively – but working with clients across the UK, Europe and in Australia means it’s highly likely the spottydog pack will be going walkies across the year.

In our latest video, you can meet Andy, together with four other members of the pack, Katie Bregazzi, Jo Crellin, Alissa Burn and Katie Brewin, who truly are best of breed within their respective areas of Client Service, Digital Marketing, Internal Communications and Digital Content.

spottydog’s first nine years really have been pawsome and as we think about our future it’s a great time to thank the many clients and team members that have been part of the spottydog story and helped us grow from being a young pup into a top dog communications consultancy.  As we continue to grow, I’m really excited about our future and the opportunity to welcome more people to be part of the next chapter in the spottydog story – we definitely have many more tales still to be told.