spottydog 2018: A Year In Review

by Rachel Roberts |

Got my hands on my shiny new 2019 calendar, but before I get too excited with thoughts of a brand-new spanking year, I wanted to celebrate 2018 – you really have been awesome!

We’re celebrating 2018 by singing out the year and showcasing our twelve best bits – industry awards, social media success, power publicity hits, live broadcasts, new starters, media training, crisis management, vlogging, professional qualifications achieved, two bigger offices and being a best of breed agency.  We hope you like our ’12 days of Christmas’ video tribute to the year which we couldn’t have done without our pals at De Montfort University Acapella choir.

Twelve days of Christmas has not been enough time to cram in everything that’s happened this year, and we’re really chuffed to see another year of growth.  We’ve welcomed BNP Paribas Personal Finance, HiLife, Institute of Occupational Safety & Health, VTAS and Kew Technology to our client line up, together with growing the pack to 20 pups, triggering another office move and more trips to the Apple store and Ikea.

We’ve expanded our capability in Content Services and Internal Communications bringing in two pedigree pups, Katie Brewin and Alissa Burn. Katie transfers to us from Arsenal FC in-house Studio and joins us as Creative Services Manager to oversee delivery of our graphic design, video, photography, motion graphics and animation services, combining with Alissa who joined us early this year to grow our Internal Communications capability.

So, what was the big story of 2018? It’s certainly been the year for PR, but the wrong sort as GDPR crashed our mailboxes. It was sad to see so many brands and businesses given duff advice and distracted from proactive, engaging communications. GDPR was always a build on our existing privacy laws and anyone already committed to ethical communications practice could sleep soundly at night.

If GDPR was a real turn off this year, what made 2018 really engaging? The clue is already there, as the smart organisations invested in Employee Engagement.  With UK productivity 16% lower than the rest of G7 and the UK economy navigating through choppy waters, the obvious opportunity is to maximise the latent resource and talent that already sits within an organisation and smart communications could be the catalyst for competitive advantage in 2019.

Research from Employee Engagement movement Engaged for Success makes a compelling case for harnessing the power of internal engagement. Their research found that, compared to those in the bottom quartile, organisations scoring in the top quartile for engagement achieve;

  • twice the annual net profit
  • 5 times greater revenue growth
  • 12% higher customer advocacy
  • 18% higher productivity
  • 40% lower employee turnover
  • 62% less health & safety accidents

As organisations lean in to face the challenges and opportunities 2019 is set to bring, I would encourage continued commitment and investment in internal communications to use the power of communications to empower the whole organisation.  Key to this will be storytelling – to engage, organisations need to inspire, and multimedia content can achieve standout messaging whether the audience is internal or external.

Beyond the internal audience, across content & PR we expect to see continued growth in voice content and search, together with innovation in digital and social media to respond to changing consumer media consumption habits.  It will be interesting to see the impact of the West Midlands 5G testbed and how the region harnesses the opportunity for ultra-fast mobile streaming.  Consumers expect brands to deliver rich, high quality content which means it’s now an essential brand communications channel and not a nice to have.  Whether video, voice, copy, live broadcast, vlogs or explainer content we expect clients to make multimedia content a core communications investment decision next year.

Before we say hello to 2019 though, we have one final bye to 2018 which we’re celebrating on Christmas Jumper Day on Friday 14th December. It you want to jump-er to it with us you can text TEAMSPOTTY to 70050 to donate £2 to Save the Children.  We’ll be matching all donations made and make sure that we jingle out of 2018 on a high note, singing all the way to 2019.

For now we wish you a cracking Christmas and many thanks for being along for the ride in 2018, we wish you every success for 2019.