Sparking a storm with our social ‘skills’

by Lisa Jones |

Next week we’ll be using our skills in social to show off the skills of our clients, with two major awareness campaigns. From targeting teenagers for Mitchells & Butlers at the Skills Show, to helping healthcare practitioners educate diabetics about ketones – we know how to share the knowhow.

Spirit Healthcare will be teeing up for a social media storm with a Thunderclap – crowd-sourced support on social. The week-long campaign will help healthcare practitioners and diabetics learn more about ketones and the dangers of not testing them regularly enough. From a #knowyourketones Twitter chat to a #funfactfriday, a packed content plan of social media activity will be directing diabetes professionals towards a hub of online resource of downloadable info, a quiz and a video featuring Leicester-based diabetic Gary De Allende.

Tapping into the millennial mindset at the Skills Show from 17-19 November, Mitchells & Butlers will be mocktail making on Facebook Live, inspiring on Instagram and catching competition-hungry students on Snapchat. Teenologist Sarah Newton will be on stand giving interviews and our spotty film hounds will be sniffing out the highlights of the show.

So if you do get clued up on ketones or skill up your serve, don’t forget to share it on social.