Helping you to navigate the social media landscape

Award-winning social media agency Birmingham

Having a solid social media strategy in place is invaluable to ensure you reach your digital marketing goal.

spottydog communications — together with our sister agency, Big Cat — offer a wide range of services; from content plans to influencer marketing, to strategy and advertising spend to get your product, service or brand widespread reach to the right audience. We know how to spot an opportunity for success, whether you’re a B2B or B2C brand.

Want to talk over your ideas?

Send us a message or give us a call 0121 726 8400

Take your 2023 marketing planning to the next level!

We’ve packed our 2023 content marketing planning calendar with all the key dates you need to create a best-of-breed content plan.

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Social Media Content Strategy

We start with your business goals, then turn to planning and research to develop a tailored social media strategy.

Once the roadmap is set, we create content that inspires, educates, engages and entertains. Whether it’s TikTok, Instagram, LinkedIn, Facebook, or Twitter, we have a team of social media content experts who get your target audience liking, following, commenting, clicking, and sharing.

Together with creating compelling stories, we also support our clients’ social media channels with community management, customer service, design and photography through our in-house studio.

To help you get the best ROI, we work with you to understand how social media fits into your wider marketing efforts. Whether your PR, email marketing, advertising, or website are managed by us, our sister agency, or your in-house team, we strive for seamless integration.

 

Influencer Marketing

Finding the right social media influencers to bring your brand to life is essential — and is about so much more than follower figures alone. We do the leg work, so you don't have to, making meaningful connections, exploring collaboration opportunities and planning content in partnership with authentic influencers so they become your brand's trusted second voice.

From helping leading pet-food brand Arden Grange get the 'pawty' started for its 25th anniversary celebrations, to engaging lifestyle influencers to showcase Heritage Bathrooms to a younger audience, our experience is vast. We have plenty more case studies that we can share — please just ask!

 

Paid Social Media

Implementing social media advertising as part of your social media strategy is an effective way to increase your reach to a relevant audience across your chosen social media channels.

Whether you need to give your digital PR campaign a boost or create an advert to promote your business or event, we can advise you on your optimum audience to target, the budget needed and create eye-catching content to achieve high reach and engagement metrics.

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Find out what our clients say

  • We’ve been working with spottydog for a couple of years on everything from our CSR activities, employer brand communications and content to engage our key audiences with our finance solutions. They’re like an extension of our team and our collaborative way of working makes for great content as well as lots of creativity and fun along the way.

    Jayne Licari
    Head of Brand and External Communications, BNP Paribas
  • The use of photography was a crucial element in the overall success of the Serving up Cocktail Couture campaign. The judges particularly liked the good use of research and clear identification of the audience demographic that fed a strong creative brief and delivered strong results that contributed to the success of the overall campaign.

    PRide Award Judges
    CIPR Midlands
  • The spottydog team were able to quickly get to grips with our brief. They led paid social training, provided training materials and answered all our questions. Highly recommended!

    Susan Littlemore
    Marketing & Communications Manager, Nottingham Hospitals Charity
  • The feedback from the group was really positive and they are keen to get going on finding more influencers and followers.

    Jennie Jordan
    Development Manager Innovation Projects, Youth Sport Trust

Social Media Training

We’ve developed a range of social media courses to help marketing and communications teams deliver an effective in-house social media strategy. We recognise that digital marketing skills always need updating due to the fast-moving nature of the discipline, so we offer both short taster sessions as well as bespoke in-depth workshops.

 

Trusted by

Fusion-Utilities_Logo
Tuft Logo
Mitchells & Butlers Logo
Autarky
Chudleys
Earth Animal
BNP Paribas Persona Finance
Potters Poultry Logo
All Bar One
Browns
Castle Pubs
Climate Wise
Ember Inns
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Want to talk over your ideas?

Send us a message or give us a call 0121 726 8400