Marking 70 years of the Chartered Institute of Public Relations (CIPR), and to celebrate the efforts and achievements of its volunteer community of PR professionals – the CIPR held a Platinum event in the heart of the city of London this week.
On the exclusive invite list were 70 volunteers being recognised for an outstanding contribution to the Institute and the industry, and Rachel and I were very honoured to be included. We were also surrounded by the contributing authors of the CIPR’s anniversary book, Platinum, so we were certainly in good company.
With champagne, a book launch, and good friends galore, it was so far, so ‘absolutely fabulous’. But the elements of great PR have changed a great deal since Edina’s day, and we were actually there to shine a light on the strategy, ethics and leadership that good PR professionals demonstrate in their business roles.
CIPR President Sarah Hall’s inspiring speech called for PR professionals to do CPD and get Chartered, in order to “work for the public good, placing social purpose and accountable leadership at the heart of organisational strategies to drive company value over the long-term.”
It’s a message that spottydog has been keen to promote. With three Chartered Practitioners and a compulsory CPD scheme, and many hours volunteering for the CIPR Midlands committee and National Council, we’ve been helping to promote best practice across our industry.
These are the elements that will help us deliver a platinum service for our clients, now, and in the future.