spottydog communications is a Birmingham PR agency offering a variety of PR services designed to help B2B and B2C clients across the Midlands and beyond. In protecting and promoting brand reputation, our approach to PR is to communicate clearly, honestly and effectively through content creation, media relations, influencer outreach and other relevant channels to reach your brand’s stakeholders and the public.

Our PR approach

We work with our clients to understand their business needs and develop an idea of who their target audience is, then we use our strategic campaign planning tool to identify PR goals that will help our clients reach their marketing objectives. For spottydog communications, public relations all starts with a story, so our approach works to ensure the narrative is at the heart of the campaign, from analysing the scope of work, understanding the target audience and outlining a creative solution. Our skill lies in influencing the influencers – journalists, bloggers, vloggers, celebrities or industry leaders, and we make sure that we maintain these trusted relationships. It’s this, along with building and sharing compelling PR stories, that allows us to earn great coverage and endorsements in a multi-media landscape.

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Influencer Marketing

We can establish great working relationships with influencers to deliver high value collaborative campaigns and authentic content to reach your target audience.

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Communications Strategy

We know how important it is for you to reach your business goals. We’re able to create an effective communications strategy that feeds into these objectives.

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Media Relations

We build relationships with journalists and tailor each story to specific publications, maximising the media coverage opportunities for your brand’s campaign.

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Press Office

Our team is able to offer 24/7 press office support, from engaging with the media to managing your online community, helping to put your brand in the spotlight.

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Issues Management

Having a robust issues management strategy is important for your brand reputation. We can ensure that issues or crises are managed effectively, sensitively and promptly.

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Destination Marketing

We have a great deal of experience getting people interested in, talking about and visiting our leisure clients by attracting the right influencers and target audience.

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Media Training

Using a real television studio and tailored scenarios, our media training will give you the confidence to handle anything from an interview to crisis communications.

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Event Management

Our team are capable of managing events, from product launches to exhibition stands, making your brand stand out from the crowd and getting the right people to visit.

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Product Launch

We’re able to create hype around your product launch, from dropping products to media houses to launching influencer-filled events to get authentic reviews.

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What is public relations?

No matter what your business does, your brand reputation will go a long way to defining your success in today’s competitive market and public relations plays an important role in this. A product, service or offer means nothing unless you’re able to spread the word to a wide and engaged audience and, further still, your brand reputation can be the very thing that sets you apart from the crowd. Whether your business needs 24/7 press office support and crisis management to help you monitor your reputation in the public eye, or an influencer outreach and media relations campaign to help spread your message across print or digital press coverage, why not get in touch to see how a solid PR campaign can help you to drive success?

How can spottydog’s PR services help my business?

As a PR agency with over nine years experience, we have worked across a wide range of sectors, produced compelling campaigns and received thousands of pieces of coverage for clients across pet, leisure, home & property, healthcare, technology and B2B sectors. Many of these campaigns have also won or been nominated for awards by professional bodies. We’re committed to delivering the best service for our clients: all of our employees are members of professional bodies with CPD completion a key part of our job descriptions. Not only that but a fifth of our employees are CIPR Charted PR practitioners and we have achieved the PRCA Communications Management Standard, so you can rest assured that you’re in good hands.

We’re an award-winning PR agency

Over our nine years creating PR campaigns for a range of clients, we’ve picked up seventeen PR industry awards from professional bodies such as the CIPR and PRCA. Some of these awards include the Campaign Challenges Award from PRCA Dare for our media relations PR campaign with pet brand Just for Pets, the Best Photography or Design Award at the CIPR PRide awards for a launch campaign we did for restaurant brand All Bar One and the Small Consultancy of the Year award from the CIPR PRide awards in 2016. To take a closer look at our award winning PR work, follow the link below.

“spottydog communications demonstrated the importance of research and auditing existing channels, making changes as necessary to ensure that the campaign positioning and strategy would support the brief and objectives. The agency dealt well with the supply problems and produce recall, utilising professional and determined media relations to keep PR momentum.”

 – CIPR Midlands 2016 PRide Award judges

If you think you could benefit from working with a dedicated PR agency, have a PR brief you’d like to get a quote on, or have questions about how PR could help you, we’d love to hear from you.

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Featured Awards

CIPR PRide Awards 2016 Gold Winner
Gold Winner – STEM Campaign

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