An Award-Winning PR Agency
Public relations starts with a story, so our approach works to ensure the narrative is at the heart of your campaign. From analysing the scope of work, whether it’s for a new product launch, PR crisis management or media relations, we can understand your target audience and outline a creative solution.
Our award-winning PR skill lies in influencing the influencers — journalists, bloggers, vloggers, celebrities or industry leaders — and we make sure that we maintain these trusted relationships.
It’s this, along with building and sharing compelling brand stories, that places us as a top PR agency in Birmingham and allows us to earn great coverage and endorsements across a multi-media landscape.
Media Relations
Whether your business needs trade, consumer, community or corporate PR, our wealth of media contacts, nurtured over many years, spanning a wide range of industries and sectors enables us to tell you which stories work, which ones don’t and then get them in front of the people who matter most for your business.
We tailor every story to specific publications, websites or bloggers and we’re fast to respond to reactive enquiries. We monitor the news agenda, invest in industry-leading software and forage social media to sniff out opportunities for all our clients. Whether it’s proactive or reactive, our approach has delivered award-winning media relations campaigns that boost the bottom line.
Product Launch
We’ll handle your new product launch PR plan and product marketing strategy from start to finish to ensure your product is a star performer.
When marketing a new product, delivering a standout event can be key to creating a buzz about the grand unveiling. Using our well-versed tactics for events, we can arrange experiential days for influencers and exclusive first-look events for the media to make sure your product launch you get that all-important third-party advocacy from the outset.
Influencer Engagement
Influencer engagement has rapidly become a cornerstone of consumer PR strategies. They bring a loyal following based on a specific interest. We can help you to tap into these networks and use them to amplify your brand campaigns with their audiences through events, sampling or paid partnerships. Discover more here.
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Issues and Crisis Management
Our strategic consultancy practice, Leopard Co, works with a diverse range of companies to develop crisis management strategies. Then, they turn to spottydog to manage and respond to business issues which may affect your brand reputation.
By developing robust crisis management plans that can engage with stakeholders meaningfully, our in-house PR press office — with highly skilled CIPR Accredited and Chartered PR practitioners — help companies ensure that issues or crises are managed effectively, sensitively and promptly across all necessary channels, from social media to press relations and beyond.
Digital PR
We recognise PR activity will need to reach multiple levels to deliver the best results, that’s why through digital PR we can create online campaigns that enhance your digital presence. Using SEO-optimised content, social media, pay per click campaigns and email marketing, we can help you to expand your digital footprint and connect with your audience online.