Sharing compelling stories through earned media coverage and influencer outreach

An Award-Winning PR Agency

Public relations all starts with a story, so our approach works to ensure the narrative is at the heart of your campaign. From analysing the scope of work, whether it’s for a new product launch, PR crisis management or media relations, we can understand your target audience and outline a creative solution.

Our skill lies in influencing the influencers – journalists, bloggers, vloggers, celebrities or industry leaders, and we make sure that we maintain these trusted relationships. It’s this, along with building and sharing compelling brand stories, that places us as a top PR agency in Birmingham and allows us to earn great coverage and endorsements across multi-media landscape.

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Send us a message or give us a call 0121 726 8400

Media Relations

Whether your business needs trade, consumer or corporate PR, our wealth of media contacts, nurtured over many years, spanning a wide range of industries and sectors enables us to tell you which stories work, which ones don’t and then get them in front of the people who matter most for your business.

We tailor every story to specific publications, websites or bloggers and we’re fast to respond to reactive enquiries. We monitor the news agenda, invest in industry-leading software and forage social media to sniff out opportunities for all our clients. Whether it’s proactive or reactive, our approach has delivered award winning media relations campaigns that boost the bottom line.

 

Product Launch

We’ll handle your new product launch PR plan and product marketing strategy from start to finish to ensure your product is a star performer within press coverage and influencer posts.

When marketing a new product, delivering a standout event can be key to creating a buzz about the grand unveiling. Using our well-versed tactics for events, we can arrange experiential days for influencers and exclusive first look events for the media to make sure your product launch you get that all important third party advocacy from the outset.

 

Influencer Engagement

Influencer engagement has rapidly become a cornerstone of consumer PR strategies. They bring a loyal following based on a specific interest. We can help you to tap into these networks and use them to amplify your brand campaigns with their audiences through events, sampling or paid partnerships.

Get in touch
 

Find out what our clients are saying

  • spottydog is an integral partner to M&B. We have complete trust that spottydog has the expertise to protect our corporate reputation.

    Sophie Chadd
    Marketing Support Manager, Mitchells & Butlers
  • It’s a pleasure to work with the team at spottydog as they’re good listeners, understand our objectives and get what content will really cut through to drive results.

    Jayne Licari
    Head of Brand and External Communications, BNP Paribas
  • The Autarky brand is tailored for active working dogs and we wanted to run a campaign that not only increased brand awareness, but also acknowledged the wonderful variety of working dogs across the UK. spottydog were brilliant throughout the project, from ideation to activation, and the campaign was an irrefutable success.

    James Ireland
    Marketing Manager, Gold Line Feeds Ltd
  • In less than a year spottydog has already helped transform our approach to PR and the proactive media engagement programme they deliver is helping to increase our brand awareness.

    Dominic Ebery
    Marketing Director, Fish4Dogs

Digital PR

We recognise PR activity will need to reach multiple levels to deliver the best results, that’s why through digital PR we can create online campaigns that enhance your digital presence. Using SEO optimised content, social media, pay per click campaigns and email marketing, we can help you to expand your digital footprint and connect with your audience online.

We can help you develop your digital PR strategy to complement our marketing goals, through online and SEO optimised blogs and copy, to community management of your social media, advertising and email marketing. We’ll give you the support you need to build your digital presence and reach your audience online.

 

Community PR

We know that sometimes building brand recognition goes beyond digital, social and media relations, sometimes to build a brand you need to build its reputation within the community and engage with the people who make that community.

Through community management and telling stories that speak to those that make up that community, we can help build brand ambassadors and advocates that engage with those beyond your brand’s regular communication channels.

 

Issues Management

We work with a diverse range of companies to help to anticipate, strategically manage and respond to business issues which may affect your brand reputation. By developing robust crisis management plans that can engage with stakeholders meaningfully, our highly skilled team of Accredited and Chartered PR practitioners can help companies ensure that issues or crises are managed effectively, sensitively and promptly across all necessary channels, from social media to press relations and beyond.

From social listening to reputation and crisis management, our corporate issues management team use a range of tools and skills at their disposal to respond to conversations as they happen and resolve any issues that may arise among stakeholders and customers quickly, whether on or offline.

 
  • Product Launch

    Consumer PR

  • Asset 3

    B2B PR

  • Event

    Corporate PR

Trusted by

Mitchells & Butlers Logo
Bristan
Bristan Group
Heritage Bathrooms Logo
Autarky
Chudleys
Earth Animal
HiLIfe
BNP Paribas Persona Finance
Potters Poultry Logo
All Bar One
Browns
Castle Pubs
Climate Wise
Ember Inns
Harvester
Motorola
Miller & Carter
Nicholson’s Pubs
O'Neill's
Premium Country Pubs
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