Last week the spottydog team were lucky enough to present at the University of Leicester Festival of Careers. Our aim? To inspire the next generation of PRs and launch our exciting competition to find the next spottydog intern.
We opened our presentation with a question: ‘So what is PR?’
*Blank faces and a few seconds of silence from a lecture theatre of students who presumably think we’re asking a deliberately obtuse trick question.*
What they didn’t know is that when preparing for our presentation, we asked ourselves that very same question, and we couldn’t define it either.
In an industry that adapts and changes as quickly as PR, relying on constantly updating platforms and digital developments, even a definition agreed upon by Industry experts a year ago has already become obsolete.
And therein lies the challenge and beauty of working in the PR industry – and the message we wanted to get across to the soon-to-be-graduates.
No two days, clients or briefs are ever the same, and versatility and adaptability is key.
But how do you prepare students for a career in this undefinable and constantly-changing industry?
As well as running through some of our fantastic client successes, explaining our main job roles day to day and (of course) doing our fabulous cookie competition to get the students thinking about how to stand out at an interview, it was down to me to pass on to them some of the most valuable advice spottydog has taught me:
Your degree shouldn’t necessarily define your career, and demonstrating commitment, personality, confidence, creativity, and (naturally) a dogged determination, is a great way to get yourself noticed.
Luckily for any concerned third years and recent grads, at spottydog we champion the next generation of PRs and we are always looking to add talented new pups to our pack, offering a fantastic job shadow and internship programme.
This year though, we’re going one step further and launching a competition where candidates from Uni of Leicester will be required to do a presentation based on a brief we provide, and the winner can win a three month paid internship with spottydog.
So if that amazing opportunity has got your tail wagging and you think you could teach us old dogs some new PR tricks, keep an eye on the spottydog careers page for more information.