Doing the double…and we’re not talking vodka and redbull for a change

by Rachel Roberts |

We’d be lying if Friday night wasn’t a great night for the drinks industry as well as the PR sector, as the Midlands CIPR community took centre stage at the CIPR PRide Awards to reward and recognise great communications campaigns delivered by inhouse and agency teams.

Shattering the myth that PR is all about champagne swilling
‘Ab Fab’-ness, were the worthy winners of this years PRide Awards who had to demonstrate sound strategy, creative cunning and robust results in order to demonstrate the effectiveness of their communications campaigns.

Crunching the numbers in order to provide the analytics behind creative campaigns is pretty essential, as is research invested at the start of every campaign to ensure that creativity is rooted in strategy. In fact without my (bright pink) calculator, I’d struggle to work out how many bottles of champagne it takes the spottydog team to come up with our award winning ideas!

But despite the slightly intoxicated nature of this post, and to put it more soberly we were delighted to be in great company on Friday night, doing the double to win two Gold Awards with ‘Best Use of Digital’ for our work with Heritage Bathrooms and ‘Best Internal Communications Campaign’ for our work with NHS Leicestershire Partnership Trust!

So how did we celebrate? Well that’s between us and our mini bar, but naturally there can be only one way to toast doing the double!

Congrats to our fellow double gold award winner drinking buddies WPR Agency, Gough Bailey Wright and South Birmingham College, plus all other winners and finalists who are all listed on the CIPR website here.