Pet Shop Pal

What is it?

We understand that building your business is a lot of work, and that’s before you even start telling people all about it.

Pet Shop Pal has been developed by communications specialists spottydog communications to provide a helping paw to pet shops. We’ve worked with many leading pet brands over the year (many that you will stock in your shop!) so we have lots of experience in this world.

Sign up today!

What's included?

Each month, you’ll receive a Pet Shop Pal pack filled with helpful resources to help you reach more pet owners.

  • Asset 3

    Content ideas and hooks

  • Event

    Opportunity Spots - all the national days, weeks and months

  • Product Launch

    Top marketing tips

  • Print

    Blog content with supporting social media posts


  • Low monthly cost — just £175 per month
  • New content added monthly
  • We know what works for pet businesses
  • Content written by pet marketing experts
  • Regional exclusivity — you'll be the only pet shop in your postcode
  • Save precious time
Sign up today!


You will receive the first content pack mid-month, so you can plan and get everything you need for the month ahead.

Yes! Please feel free to edit, amend, and adapt the content to suit your audience.

It’s all yours — there is no need to credit the content. However, you are not-permitted to share the content with other business owners.

Google says: “We don’t have a duplicate content penalty. It’s not that we would demote a site for having a lot of duplicate content.”

Absolutely! Communications is very broad, and we understand that you may need support beyond what’s included in the content pack. Please pick up the dog and bone (0121 726 8374) or email

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Start your Pet Shop Pal journey for just £175 per month

To sign up, please provide your details below. Once we receive your details, we will confirm receipt and provide our bank details for you to create a standing order for the 1st of the month.

Proud to partner with ...

  • Birmingham Dogs Home Partnership

Check out our experience in the pet sector

Pet experience