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Our Pet Sector Experience

Name: spottydog communications
Address: 16 Waterloo Street, Birmingham, B2 5UG
Telephone: 0121 726 8400

Whether it’s working with pet influencers or creating standout social media and PR to promote your brand, we’ve built up some great experience working with pet sector clients to deliver trade exposure and engage the UK’s pet loving population.

Our pet sector client experience includes work with Town & Country Petfoods, Chuckit, Pedigree Wholesale, Just for Pets, flexi lead, Billy + Margot, Earth Animal, Motorola Pet and Rupert’s Pet Store.

Want to talk over your ideas?

Send us a message or give us a call 0121 726 8400

Communications Strategy

We work with our clients to understand their business needs and develop an idea of who their target audience is, then we use our strategic campaign planning tool to identify PR goals that will help our clients reach their marketing objectives. For spottydog communications, public relations all starts with a story, so our approach works to ensure the narrative is at the heart of the campaign, from analysing the scope of work, understanding the target audience and outlining a creative solution.

Media Relations

We can draw on a wealth of media contacts across trade, consumer and corporate sectors from our many years of delivering award winning PR campaigns. We start with the story and build your campaign using our dedicated planning framework - SPOT ON. We’ll help you to establish the target audience so that we deliver your messages effectively and to the right contacts.

Our media and social media monitoring tools can help us to identify reactive opportunities for your brand and provide crisis management if the occasion ever arises. Our aim is to share your stories in the most compelling way so that you effectively communicate with your audience and stakeholders.

Content Marketing Strategy

A content marketing strategy works hand in hand with a digital marketing strategy because it relates to content enjoyed in any of your online channels; website, social media, digital PR or even display advertising.

We understand the importance of giving your website a great content strategy to help you to retain an engaged audience, which can result in quality sales leads.

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See what our clients are saying about us

The Autarky brand is tailored for active working dogs and we wanted to run a campaign that not only increased brand awareness, but also acknowledged the wonderful variety of working dogs across the UK. spottydog were brilliant throughout the project, from ideation to activation, and the campaign was an irrefutable success.

James Ireland
Marketing Manager, Gold Line Feeds Ltd
The spottydog team were fundamental in helping us make our first ever digital campaign a real success. They helped make our content work for us as hard as possible, guiding us to work with influencers and companies that supported and shared our values and spread the word about our activities across their networks, raising awareness for our charity into new audiences.

Fi Harrison
Head of Fundraising, Birmingham Dogs Home
spottydog communications demonstrated the importance of research and auditing existing channels, making changes as necessary to ensure that the campaign positioning and strategy would support the brief and objectives. The agency dealt well with the supply problems and produce recall, utilising professional and determined media relations to keep PR momentum. The campaign made great use of a variety of channels to reach and engage with their targeted audience.

PRide Award Judges
CIPR Midlands
We saw a decent spread of media coverage, positive interaction on all social channels and a 164% YOY growth in direct traffic, with over 56,000 unique users engaged. We subsequently saw an increase in brand users during the campaign, which we have put down to this campaign.”

James Ireland
Marketing Manager, Gold Line Feeds Ltd

Influencer Marketing

We’ve cultivated a great list of pet influencers who are an excellent way to reach a captive, targeted audience who will share your brand’s interests and values. We can work with you to establish those who are the best fit to your brand and those who will best deliver a return on investment. We’re on hand to advise you whether product sampling or paid partnerships are the best way to get your products into the paws that matter.

Product Launch

We can help you to create hype around your product launch, from dropping products to media houses to launching influencer-filled events to get authentic reviews. We’ve got excellent experience of creating eye-catching launch events across the pet sector and the awards to prove it. Our Chartered Institute of Public Relations Accredited Practitioners have got the experience and skills to help you to craft the perfect event whether that’s a virtual event or on location – we’ve got you covered.

Social Media Strategy

Having a good social media strategy can help to maximise your results. We can determine your target audience, plan your advertising budget and post content at the best times. Our expert consultants and social media executives can then help you to create an effective social media strategy and a digital PR plan to make sure you maximise the reach and engagement of your social media content.