Our Pet Sector Experience
Whether it’s working with pet influencers or creating standout social media and PR to promote your brand, we’ve built up some great experience working with pet sector clients to deliver trade exposure and engage the UK’s pet loving population.
Our pet sector client experience includes work with Town & Country Petfoods, Chuckit, Pedigree Wholesale, Just for Pets, flexi lead, Billy + Margot, Earth Animal, Motorola Pet and Rupert’s Pet Store.
Communications Strategy
We work with our clients to understand their business needs and develop an idea of who their target audience is, then we use our strategic campaign planning tool to identify PR goals that will help our clients reach their marketing objectives. For spottydog communications, public relations all starts with a story, so our approach works to ensure the narrative is at the heart of the campaign, from analysing the scope of work, understanding the target audience and outlining a creative solution.
Media Relations
We can draw on a wealth of media contacts across trade, consumer and corporate sectors from our many years of delivering award winning PR campaigns. We start with the story and build your campaign using our dedicated planning framework - SPOT ON. We’ll help you to establish the target audience so that we deliver your messages effectively and to the right contacts.
Our media and social media monitoring tools can help us to identify reactive opportunities for your brand and provide crisis management if the occasion ever arises. Our aim is to share your stories in the most compelling way so that you effectively communicate with your audience and stakeholders.
Content Marketing Strategy
A content marketing strategy works hand in hand with a digital marketing strategy because it relates to content enjoyed in any of your online channels; website, social media, digital PR or even display advertising.
We understand the importance of giving your website a great content strategy to help you to retain an engaged audience, which can result in quality sales leads.
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Influencer Marketing
We’ve cultivated a great list of pet influencers who are an excellent way to reach a captive, targeted audience who will share your brand’s interests and values. We can work with you to establish those who are the best fit to your brand and those who will best deliver a return on investment. We’re on hand to advise you whether product sampling or paid partnerships are the best way to get your products into the paws that matter.
Product Launch
We can help you to create hype around your product launch, from dropping products to media houses to launching influencer-filled events to get authentic reviews. We’ve got excellent experience of creating eye-catching launch events across the pet sector and the awards to prove it. Our Chartered Institute of Public Relations Accredited Practitioners have got the experience and skills to help you to craft the perfect event whether that’s a virtual event or on location – we’ve got you covered.
Social Media Strategy
Having a good social media strategy can help to maximise your results. We can determine your target audience, plan your advertising budget and post content at the best times. Our expert consultants and social media executives can then help you to create an effective social media strategy and a digital PR plan to make sure you maximise the reach and engagement of your social media content.