As a dog owner and PR consultant to a pet brand I would have been barking mad to miss out on a visit to Crufts, and a visit to the show last week gave me a chance to see the ‘puparazzi’ out in force.
For obvious reasons it was easy to sniff out the action happening on the Fish4Dogs stand, which also attracted lots of four legged fans who were rewarded with a sneaky peek of Fish4Dog’s brand new Salmon Strips.
Across the rest of the show, aside from the obvious distractions of 2,000 dogs, agility displays and retail therapy I was hot on the tail for celebrity spotting. Whilst the other show visitors ‘pawed’ over Olympic medalist Victoria Pendleton – who was unveiled as the surprise new face of pet brand Eukanuba – I got up close and personal with a genuine movie star who’s just completed his latest film with Angelina Jolie. Meet Raleigh, star of next year’s Disney film and the cuddliest of celebs. He’ll be coming to your big screens in 2014, and don’t forget people you saw him here first.