New pup Alice joins the spottydog pack

by Alice Treherne |

After working with spottydog as a freelancer on a number of contracts over the last two years, I am thrilled to be a fully-fledged member of the pack and ready to make some pawsome PR.

Hi, I’m Alice! Born and bred in Leicester, I have an undergraduate degree in Arts Management and a Masters degree in Public Relations, both achieved at our city’s very own De Montfort University. I have experience in both the private and public sector, which I think set me in good stead to offer a top dog service to our exciting mix of clientele.

So what have I been up to? Well, PR waits for no pup and my first few days were spent pitching in client Pentaxia’s campaign to support International Women in Engineering Day. My inner feminist rejoiced as I spoke to a number of manufacturing publications about inspiring the next generation to consider a STEM career.

Next on the agenda was to prepare for client Bush & Company’s annual conference, ensuring that we made the most of our PR opportunities before, during and after the event. On the day, I was responsible for capturing content for post conference write ups, as well as manning the client’s social media channels to boost Bush & Company’s engagement online. The team and I were also on hand to interview speakers, liaise with exhibitors and attend to journalists – we also got free ice-cream, which in my opinion should be mandatory at all conferences.

One of the things I love about working for an agency that boasts an impressive portfolio of interesting and diverse clients is the opportunity to learn and keep learning. For example, through working on the Bush & Company conference I could now hold my own in a conversation about robotics and assistive technology used in rehabilitation, and the recent advancements in research regarding concussion in sports – I think that’s pretty impressive!

My future at spottydog looks rather fetching and I’m ready to take the lead in getting some great results for our clients. Though I need to work on my dog puns to really earn my stripes – or should it be spots – it feels great to be part of a team that will support my growth in the ever evolving world of public relations. But for now, I’m off to practice my press coverage happy dance!