To mark #InternationalDayOfCharity this Sunday, we’re shining the light on our commitment to supporting the Midlands’ oldest and best-loved animal welfare charity, Birmingham Dogs Home.
At spottydog communications, we’re incredibly ‘paw-sionate’ about dogs, demonstrated by our specialist pet sector experience and portfolio of pet clients. So, when the opportunity arose to support a local charity whose values align closely with our own, it was a no-brainer — we were delighted to help!
Here to tell you all about our partnership and recent support for the charity’s recent Family Fun Day is Account Executive Rachel Carroll.
Making a difference
For over a year, the team has been supporting the organisation in several ways, starting with the ‘Take the Lead challenge’ back in May 2020 where we walked a collective three million steps to raise over £500. Since then, we’ve supported their digital fundraising efforts in their ‘Pawsitivity Month’ campaign and helped them make noise for National Pet Month with our ‘Supawting our dogs out of lockdown’ event.
More recently, we’ve helped the charity raise awareness of their ‘Healing Hearts Appeal’, which aims to raise £100,000 to build an in-house veterinary clinic, following the large number of unwanted dogs with life-threatening conditions left at the charity’s doorstep during the pandemic.
Spreading the word
As part of the campaign, the charity hosted a Family Fun Day last month and we were tasked with driving footfall to the event. We knew we had to get the word out quickly, especially as the event was cancelled last year due to the pandemic, cutting off their leading source of income.
Taking an integrated approach, we reached out to both regional press and Instagram influencers to attract both the charity’s loyal following of supporters and engage a new audience. We secured coverage in various publications, such as Solihull Observer and Visit Solihull, as well as Brum influencer accounts, including @brummiemummy_amy, which helped generate buzz ahead of the event.
We caught up with Birmingham Dogs Home’s Head of Fundraising, Fi Harrison, to hear about the success of the day, with the charity raising over £8,800 — making them one step closer to reaching their target.
Fi said: “We can’t thank the spottydog team enough for all their help with our Family Fun Day event; they were absolute super-stars. Special thanks to Anna who was on the BBQ team — what a trojan!”
Using comms for good
As a best of breed agency with pedigree people, we love making a difference by giving back to our community and providing pro-bono comms support where we can. As we continue to support Birmingham Dogs Home, we look forward to raising awareness of their upcoming 130th anniversary and help them achieve their inspiring £100,000 target.