The spottydog roving reporters; on the ground at The Leicester Business Festival (P II)

by spottydog communications |

As the week draw comes to an end, so does another year of the hugely popular Leicester Business Festival. We’ve been lucky enough to attend some eye-opening events over the past two weeks, meeting great contacts and great businesses along the way.

Let’s head over to our roving reporters for a round-up:

Digital dog Jo Crellin was at the E-Commercial Conference finding out everything tech and what to expect from the next few years.

Event Report: E-Commercial Conference 2016: Ran by Leicester Digital Group, the day was all about social commerce including talks from speakers from global giants Bing and Google. 2017 is all about chatbots and Accelerated Mobile Page (AMPs) – did you know it’s expected that 50% of internet search’s will be via voice recognition by 2020. We also found that even with mobile and tablet now dominating online shopping, 21% of the industry’s total revenue is still generated by email marketing.

Young Pup Christina Rotondo headed to see some of the techniques businesses are using to manage their own communications, and offer her expert advice on innovative new methods.

Event Report: Modern Communication Techniques Workshop: Throughout the day, we heard from speakers from Business Gateway, demonstrating what is meant by digital content and the importance of making national campaigns locally relevant. The rise of video within businesses is more important than ever– YouTube videos total around a billion views a day and 62% of internet is solely video content.

A few of the pack – Phil, Seb, Jade and Christina – headed to the city centre for a talk from the Set the Bar team on how Brexit is affecting Leicester’s creative industries.

Event Report: Set the Bar: A talk from local marketing agency Effect and insight from a Business lecturer from DMU, it appears the future doesn’t look too bright post Brexit. With funding cut, there’s an even greater emphasis on not just growing business, but sustaining a business. Innovation will play a key part and it’s important that Leicester shouts about its successes.

Leicester is fast growing a reputation of one of the UK’s strongest performing cities. Thanks also to the ‘Boys in blue’, Leicester is very much on the map making it a great opportunity for businesses to grow and innovate.

That’s all from spottydog news for another year. Pups signing out.

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