Kickstarting the year in true ‘Healthy Style’

by Lucy Burns |

Did you promise 2019 would be a new year, new me? We’ve been setting resolutions to eat better, work out and save more all whilst resisting the temptation to give up after the first week (the first day if we’re being really honest). So, it’s no surprise that the start of the year is also one of the busiest times for our healthcare and leisure clients.

Tapping into the growing popularity of a Vegan diet we’ve been tasked with helping Vintage Inns to launch their refreshed and extended Ultimate Vegan Menu. Identifying the most popular dishes on the menu and celebrating the delicious new additions – we’ve been busy working away with key Vegan press to help spread the word!

But whilst January might be over, and some of our resolutions are beginning to fall by the wayside, we’re sticking with our healthy eating kick for our new client The Healthy Mummy.

Australia’s most-loved parenting community is launching a brand-new app into the UK market, and we’re cooking up tasty stories for the UK’s media and bloggers.

Empowering women to make healthier choices and transform their health and fitness, The Healthy Mummy app is family friendly and is already a big hit with the mums in our office. A six-minute workout that the kids can join in with? It’s not going to need too much willpower!

Hootsuite is predicting a growing trend for consumers to turn towards smaller influencers for trusted opinions, so we’ve outlined a targeted grassroots approach to ensure maximum brand awareness.  Using traditional PR tactics to help spread the word within UK media and maximising our knowledge of working with Mummy Bloggers for Motorola, we’re tapping into the ‘blogosphere’ to generate high quality, third party reviews – ensuring maximum exposure for the brand.

We’re excited to kick the new year off in true ‘healthy style’ and can’t wait to see where it will take us. If you’re interested in keeping up with our case studies, blog posts and top industry updates, sign up to our bi-monthly newsletter here. Or, follow us on LinkedInFacebookTwitter or Instagram!