How To

Succeeding at Influencer Marketing with Fleur de Force & Friends

by spottydog communications |

It’s not every day you get the chance to work with a world famous beauty blogger, let alone one who has her own make-up range, almost 1.5 million loyal Youtube subscribers and two best-selling books under her (very stylish designer) belt. But that’s exactly what happened when Heritage Bathrooms and Fleur De Force collaborated on the super-blogger’s recent home renovation.

How Fleur de Force forged new audiences for Heritage Bathrooms:

Featuring in a teaser video during the renovation back in February, as well as having a starring role in Fleur’s video series about her new home earlier this week, Heritage has already benefitted from being shared on Fleur’s Youtube channel, Instagram, Facebook and Twitter, which have an incredible combined total audience of over 2 million!

Although the video only went live a matter of days ago, it has already amassed a huge 136,881 views – so it’s safe to say, the influencer force of Fleur has certainly had a fantastic impact for Heritage Bathrooms!

At a time when we’re bombarded with more commercial messaging and advertising campaigns than ever before, it’s no surprise that brands are having to work harder to have their voices heard from amongst the crowd. Coupled with the fact that more and more consumer audiences are relying on online channels for entertainment, guidance and reviews, it’s only natural that we’ve been exploring the impact influencers can have on our campaigns.

How Runner Beans raised the game with VerveLife!

After tackling the notoriously hard-to-reach beauty vlogger audience for Heritage Bathrooms we also had success with the health & fitness audience.To raise the profile of the brand new VerveLife range from client Motorola which launched globally in June, we teamed up with top fitness blogger and social media influencer The Runner Beans (AKA Charlie Watson). Hosting a takeover on the VerveLife Instagram channel at the end of September, Charlie posted a series of photos of her getting fit with the help of VerveLife – engaging not only the existing Verve audience, but also letting us reach her own audience of 20,000 fitness fans too.

Boosting the rate of likes and comments to the highest ever achieved on the page, and creating a buzz around the products with a live Q&A, The Runner Beans’ influence and impact certainly gave new life to the Verve campaign!

How influencers gave Bathroom Chemistry a Boost:

Looking to reach new audiences who love pamper products and a spa experience, Heritage Bathrooms ‘tapped’ into some other brands’ and bloggers’ loyal followers during the #BathroomChemistry campaign.

Hoping to find the essential kit for a relaxing pamper experience, Heritage teamed up with top bloggers across a range of sectors, including interiors, parenting, beauty and travel in order to reach brand new audiences, with each blogger also submitting a bespoke guest blog for Heritage Bathrooms’ new website.

During the months of this campaign, the tweets about The Travelista, A Mummy Too, Design Hunter and Birds & Lilies have been the best performing for the brand, reaching close to 7,000 people on Facebook and close to 1500 people on Twitter in a single post – not to mention contributing to Heritage gaining 350 new followers on social media during the months of the campaign.

You might say we found the perfect formula for success with the help of #BathroomChemistry and our other incredible influencer campaigns!