As an agency, we make sure that our commitment to being best of breed not only shines through in the work we deliver, but also in the actions we take to help each other and the wider community. That’s why we’re delighted to continue our support for the Midlands’ oldest and best-loved animal charity, Birmingham Dogs Home, forming a partnership to help ‘pawly’ pooches across the city.
Here to tell you all about how we’re supporting the charity is account consultant Zoe Gaffney.
Creating a pawfect partnership
Supporting a charity that aligns closely with our values is really important to the spottydog pack, and with our collective passion for both animals and the city of Brum, it’s no surprise that Birmingham Dogs Home was the perfect fit. Founded in 1892, the charity has been at the forefront of animal welfare for over 125 years, helping stray and unwanted dogs get back on their paws.
Over the past year, we’ve been supporting the organisation in a number of ways, starting with the ‘Take the Lead Challenge’ back in May 2020. This involved the team walking over three million combined steps to raise over £500 for the charity, which went towards vital funds amid a dip in donations through lockdown. Later that summer, we helped make noise about the charity’s ‘Pawsitivity Month’, a fundraising initiative with a host of fun, canine-themed activities.
We also recently collaborated with the charity to host a virtual fundraising event for National Pet Month — ‘Supawting our dogs out of lockdown’, which brought together a panel of industry experts to offer their tips and advice on helping pups and their owners navigate a post-lockdown world.
Now, we’re teaming up with Birmingham Dogs Home to support its latest campaign — the ‘Healing Hearts Appeal’, which aims to make the charity’s vision of creating its own veterinary clinic a reality.
Helping ‘pawly’ pooches
The charity’s latest campaign follows a growing demand for ‘designer’ puppies during the pandemic, which has increased the production by irresponsible breeders. This has led to charities seeing a rapid rise in the number of unwanted dogs with life-threatening and debilitating conditions, and in turn, putting strain on their resources.
The ‘Healing Hearts Appeal’ has launched in a bid to raise £100,000 of vital funds to build a bespoke veterinary clinic, which will be equipped to help the charity better manage both emergency cases and the ongoing physical health of the 2,500 plus dogs they care for each year.
Giles Webber, Chief Executive at Birmingham Dogs Home, says: “The cost of this care is now reaching over £200,000 a year. Building our own in-house clinic is one of the most important decisions in the development of the charity.”
You can find out more about the appeal here.
Harnessing the power of comms for change
As PR practitioners, we know what the power of communications can do to incite change — and that’s why we were particularly passionate about maximising the reach of the charity’s latest appeal. Through our pro-bono support, we’re using a toolkit of media relations, influencer marketing and social media to ensure that Birmingham Dogs Home’s im-paw-tant message is heard on both a regional and national level.
We’ve already kickstarted our activities, securing a radio interview on BBC West Midlands starring vet Dr Joe Inglis BVSc MRCVS, who is an avid supporter of the campaign. You can listen to it here. As we continue to support Birmingham Dogs Home throughout the year, we look forward to raising awareness of the important appeal and helping the charity to hit its donation target.