How To

How to assemble a PR team worthy of winning the Euros!

by spottydog communications |

If there’s one thing we English can do, that’s get carried with the hype of a major sporting tournament. Even the ficklest of England fans dare to dream, and what often makes us ‘still believe’ is the skills and form of our home grown talent.

PR and Football go hand-in-hand believe it or not. From dealing with bad boy footballers and heated press conferences, to showing off new facilities and engaging with fans, the publics perspective of their club is a key factor in bringing fans through the turnstiles.

As Mr Hodgson prepares his squad for the upcoming Euros, what is it he looks for when choosing his squad? Individuals? Experience? Youth? Leadership? Finding the right mix is key to his squad selection and the same goes when it comes to aligning a world-beating press team…

The Experienced Tacticians

When it comes to delivering big results, you need people who have been there and done it. Experience of the media landscape as well as relationships with the right people will put any business in a strong position whatever the news story. What’s more, having experience will allow your team to plan for the expected and the unexpected – like choosing 4-4-2 or 4-3-3, knowing the right strategy to use can make all the difference.

Leading by Example

Press teams require leaders – just like a backs-to-the-wall defence needs a no-nonsense centre back! Journalists, bloggers, editors and indeed the general public can be ruthless and unforgiving, and even the best laid plan can be caught on the counter attack. So having the skills to keep calm, get stuck in and ‘steer the troops’ can be invaluable. What’s more, leaders can inspire those around them often passing on their knowledge to the young blood…

The Next Generation

Just as football has evolved from a pig’s bladder, the media landscape is constantly changing. PR’s own ‘Total Football’ moment, in the shape of social media and digital production, proved revolutionary.  Having creative, motivated individuals that aren’t afraid to try new things are the lifeblood of many businesses, often eager to impress and enthusiastic to learn from those around them.

A great PR team is made of great people. A formation of skills, personalities, characters and progress, we’ve been lucky enough to discover that unique formula for building a table-topping team – maybe that’s just one of the reasons spottydog were crowned CIPR Midlands Consultancy of the Year for 2015!

Add in some hard work and a few nights out (probably something Roy may not be telling his players) and what you get is a great team spirit with the skills to tackle anything!