As a communications professional within a digital marketing agency it’s our job to stay on top of the latest trends.
Here at spottydog we’re always keen to head out on our walkies to expand our knowledge and learn a new trick or two. That’s why, this week, we headed out to the Nottingham Digital Summit to spend the day with 500 like-minded people and hear from an extensive panel of speakers about all things digital marketing. With a number of great seminars throughout the day and a cracking line up of speakers including Roxanne Brownlee from Google and Daniel Woodhouse from Experian, we wanted to share some of our key takeaways from the day.
Putting a focus on storytelling
Reflecting on the day, one common theme that emerged was that to get people to engage with your brand there needs be a shift from a data first approach to focusing on digital storytelling. Whilst a data-driven method can deliver results, by seeing consumers as simply just a number you can run the risk of switching them off.
At spottydog, we know that your customers are more likely to connect with your brand if they feel emotionally invested. That’s why we put storytelling at the heart of what we do. By speaking to your audience in a way that they’re used to and shows you understand their interests and needs you’re more likely to resonate with your audience.
The incremental rise of voice
With voice searches predicted to account for half of all searches by 2020, it’s apparent that the way we use and interact with the digital world is changing. Users now expect to receive information instantaneously without even looking at their screens and this makes grabbing your audience’s attention and more importantly keeping it harder.
However, as voice processing and machine learning technology continues to advance it’s clear to see the exciting opportunities here. Starting by focusing on implementing a voice optimised web design that not only contains great content but is also super easy for users to discover and consume is essential.
Valuable content is still king
Whilst 83% of UK adults have a presence on social media getting your content in front of the right people and getting them to take notice is a growing challenge. People are becoming increasingly aware of how their data is used and are taking greater control over the types of content they receive
So, how can you make sure your brand stands out? Susan Moeller from Buzzsumo passionately explained altering your approach to content marketing is a must. By focusing on unsaturated topic areas that your audience is interested in and creating valuable content such as video, motion graphics and e-books you can move your audience away from passive consumption and engaged with them on a deeper level.