When Heritage Bathrooms commissioned leading textile designer Ali Munro to design two stunning new collections of printed bathrooms, like every good (content) suite, we had a three piece approach to securing coverage.
We tapped into our amazing whirlpool of consumer contacts, plugged away to our trade press associates and showered Ali Munro with cameras to film a fantastic series of videos all about her design inspirations, which you can watch here.
Paying homage to the best-selling ranges from Heritage Bathrooms, leading bathroom specialists for 30 years, Ali didn’t waste her opportunity to discuss how the perfectly on brand and distinctively individual designs came about.
She said of the Orchid and Palm prints: “At the start of the project I looked at Art Deco and Victorian ceramics used in bathrooms and my interpretation hopes to reflect the great brand history that Heritage is celebrating, while showing to consumers that traditional products can be transformed through distinctive design.”
The Limited Edition designs certainly made for unlimited press opportunities too; and the result of our efforts to get Ali’s prints in the press include the exclusive Palm Springs and Orchid collections being featured in: Essential Kitchen & Bathroom Business, Real Homes, Homebuild & Renovating, House & Garden, Good Housekeeping, World of Interiors and The Sunday Mirror, as well as social media mentions at our London launch from Woman & Home, S Magazine, House & Garden, World of Interiors and host of leading freelance interiors journalists.
But we’re not ones to bathe in our own glory for too long.
Our hounds at spottydog are always on the tail of new opportunities, and with a new focus on seeding digital across all of our brands including Browns Brasserie and Bar and Interior Designer Charlotte Conway’s own range of videos for Heritage Bathrooms too, we think it’s time to sink your teeth into digital and start seeing some suite results yourself.