The temperature is rising, meaning it’s the perfect time to level up your social media tactics to make your content sizzle.
As we approach the middle of the year, it’s important to revisit your tactics to reflect the changes in customers’ habits, competitors, demand and culture. If your tactics stay the same during these external changes, they can become outdated and ineffective.
Not sure where to start? Don’t sweat it. Communications Consultant Karlie has rounded up our top five ways to turn up the heat on content this summer.
1. Have a summer refresh
Have you had the same profile and cover images for months now? If so, why not start the new season with an image refresh? Updating photos is a great way to catch people’s attention and get them thinking about your brand. It also ensures you’re creating a professional image that aligns with your target audience and brand messaging.
How about your bios? Your bios should succinctly explain what your business is all about. Have you had any business updates in the past few months? Perhaps you’ve won an award and received a new certification? Keeping your bio refreshed is important for your brand’s positioning and messaging.
2. Shake up your content
Do you consistently post the same type of content on your social media platforms? Whilst it’s good to be consistent, if you want to see continued growth, you need to shake things up and refresh your tactics regularly.
Experiment with different graphics or play around with the latest social media trends. If you’ve tried a new piece of content and after a few months, it’s not achieving the results you’d like, switch it up! Doing something different helps you reach more people and gets your existing audience more interested in your content.
3. Branch out to a new platform
In addition to branching out with the type of content you share, you might want to branch out to a different platform. For instance, if you primarily post on Instagram and Facebook, it might be time to try your hand at TikTok or Pinterest.
However, with this, it’s key to consider your audience. Creating a new profile on any social media platform takes time to ensure you’re achieving the best results. So, you need to be sure it’s the right choice. Think about what platforms your audience are using. Where do they spend their free time? If you’re going to put your time and energy into a new platform, you must be sure your audience will follow you.
4. Utilise platform features to their full potential
Social media platforms are announcing new and improved features weekly. Staying up to date with these new features and updates is key to ensure you’re getting the most out of your chosen channels.
Are you posting on Instagram Stories frequently? Have you created a LinkedIn Newsletter? Or are you sharing engagement-led polls with your audience?
Depending on your target audience, experimenting and using new social media features is a great way to work the algorithm. If you’re utilising platforms latest updates, ultimately, the platform is going to favour your content and ensure it’s being pushed to the top of your followers’ profiles. This supports brand awareness and channel growth.
We regularly share our Social Spot updates with the latest features, so keep an eye out on our Instagram.
5. Engage with your audience
It’s easy to be focused on creating content; however, as we move through the year, don’t forget to prioritise community engagement. One of the most important things to remember is that people buy into people.
Engagement with your audience builds trust and loyalty and will help your followers to build a real connection with you and what you’re posting. Just spending 15 minutes a day, replying to comments, resharing stories and liking tagged photos can do wonders for your channel.
The more you engage with your following, the more they feel like they know you, they’ll be more inclined to engage with your content online, giving your engagement rates a boost.
Do you need help heating up your social media this summer? Get in touch.