Now in its third year, the 2020 Midlands PR Conference will explore how shifts in society and culture are forcing PR practitioners to evolve in order to stay relevant and sustainable in a changing landscape. Expectations of people working in and with our industry are changing, with a 24/7 ‘always on’ response expected at a time when more people expect and need flexible working to respond to the demands of modern stressful living. The ethics of PR practice continue to be under the microscope, as does our personal, professional and industry impact on society.
As PR practitioners, we must respond to these challenges to ensure the sustainability and relevance of the PR industry within the professional consultancy sector.
Jointly staged by the CIPR and PRCA and hosted by Birmingham City University, the Midlands PR Conference will feature three keynote speakers, two breakout sessions featuring six interest areas and a panel, as well as a Student Showcase Exhibition to enable delegates and students to connect over refreshments. Welcoming practitioners from across all sectors, inhouse, consultancy, public sector, freelance and students, the event will encourage them to take a deeper look into aspects of PR practice to reflect their own interests and continuous professional development needs.
- Rory Lynch: Associate at legal practice Vardags
- ‘Sustaining reputation in the era of fake news
- Rory has developed an expertise in social media law, such as Twitter libel (“Twibel”) and online harassment and bullying. He acted for TV’s Money Saving Expert Martin Lewis in his ground-breaking, multi-million pound defamation settlement with Facebook regarding scam adverts featuring his image without permission. Rory has also successfully acted for numerous celebrity clients in the phone hacking and fake sheikh litigation in the High Court.
- Alison Clarke: Alison Clarke Consulting
- Sustaining the role and importance of PR in tomorrow’s boardroom through disciplined and commercial practice
- Malcolm Carroll: Greenpeace
- The pace of escalation of the climate emergency agenda, the Greenpeace philosophy and Greenpeace’s latest comms strategy
Morning breakout session: Developing Skills
- Four ways to become a better manager:
- Emma Ewing – Big Fish Training
- How digital is disrupting the business model of news:
- Jacob Dutton – MD: Innovation McCann Central
Afternoon breakout session: Evolving PR practice
- Influencing the influencers – working with bloggers and social media influencers: Lucy Cotterill Real Mum Review
- Proving value with insight and analytics
- Operating in a flexible workplace: practical considerations for operational and people effectiveness – Aimee Postle, CIPR Midlands Chair
Panel session: Skills Development
Chaired by Alison Clarke, the panel will debate the best place to develop PR skills: on the job or in the classroom?
- Richard Stone: MD Stone Junction
- Jade Mansell: CIPR Midlands Young Communicator of the Year
A Student Showcase Exhibition will be available to view during morning registration, networking lunch and afternoon refreshment break. Plus the Midlands PR Conference qualifies for CIPR and PRCA CPD points, so please book early to avoid disappointment should the Conference sell out due to limited capacity.