We’re pleased to announce our latest client, Dear Kate, which has tasked us to launch its period wear products into the UK market.
With its roots in LA, Dear Kate has enjoyed success within the US market with its innovative underwear and fitness apparel, targeted primarily as an alternative to current mainstream feminine hygiene products, and hopes to replicate this success on UK shores.
With a lining incorporating its pioneering Underlux fabric in every piece, each product ensures peace of mind for women no matter when and where, giving them the freedom to focus on simply living their lives.
We’ve outlined a targeted approach to ensure maximum brand awareness within the UK media, social media content, influencer outreach and using traditional PR tactics to ensure maximum exposure for the brand’s product catalogue.
Organising a media briefing day to introduce the range of products to key contacts at consumer & fitness publications will be the primary focus and will be backed up with a drip-fed influencer outreach calendar to ensure maximum awareness across multiple platforms.
We’re excited to branch out into the fashion & lifestyle sector, and can’t wait to see where our work with Dear Kate will take us, so watch this space!