Content strategy relates to the planning, creation and delivery and management of content with the objective of reaching business goals. A content marketing strategy works hand in hand with a digital marketing strategy because it relates to content enjoyed in any of your online channels; website, social media, digital PR or even display advertising.
We understand the importance of giving your website a great content strategy to help you to retain an engaged audience, which can result in quality sales leads. Our content strategies take into consideration:
Ensuring your website is efficiently optimised for search engines will ensure your site appears higher up in searches and the best leads land on your page.
Helping you define your audience persona. Keeping an eye on what they engage best with, and tailoring content to appeal to the right target audience to generate sales leads. This would be coupled with analysing your competitors to understand how they are engaging with your audience too.
Understanding the content you have in your arsenal is the first step to understanding whether you have what it takes to engage with your audience. We help you to look for gaps and come up with creative ideas on how to ensure what you create will lead to achieving your business objectives.
Making sure you know where your content should be placed to reach the best audience and also understanding how we can turn your content to a multichannel approach to save you time and money. Understanding content formats is also an important part of ensuring we can place content successfully.
As storytelling experts we have the technical know-how to tell your story in many content formats. From video, animations, live broadcast, blogs, downloadable white papers, live twitter chats or Snapchat filters…we’ll advise you and help you create it.
We will help you meet your business objectives by helping you outline the KPIs you want to track for your content marketing strategy. By providing bespoke reports for the digital channels you are working in, we can support you in tracking success.