Consumer PR Campaigns
As a top Birmingham PR agency, we’re well placed to handle your brand’s communications, ensuring they reach their target audience, generating positive noise, excitement and engagement with your customers.
Our skill lies in influencing the influencers – journalists, bloggers, vloggers, celebrities or industry leaders, and we make sure that we maintain these trusted relationships. It’s this, along with building and sharing compelling PR stories, that allows us to earn great coverage and endorsements in a multi-media landscape.
Product Launch
We have an excellent pedigree of delivering standout new product launch events. We can help you to create an effective communications, social media and event strategy to deliver the buzz you need to grab the attention of your audience.
We can help you to determine the best PR tactics to use for your event, so you’ll know whether to target influencers, journalists or take it online for a virtual event to get the third-party endorsement you need.
Influencer Engagement
We can establish great working relationships with influencers to deliver high value collaborative campaigns and authentic content to reach your target audience. The world of digital influencers has moved rapidly, which is why we stay at the cutting edge of developments to ensure your influencer partnerships will always be ethical, transparent and compliant with the latest industry regulations.
Social Media Strategy
We can help you to develop your social media strategy to guide you through the digital landscape or offer additional support to manage content and your online brand or corporate presence, whether it’s through Facebook, Twitter, LinkedIn, Instagram or on emerging platforms like TikTok.
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Sampling
Keeping your audiences and customers engaged with your products involves making sure they know what you’re selling. In a packed digital and media landscape, it’s important to get your brand to stand out. By letting spottydog get your product in the hands of influencers and in front of journalists you can reach new audiences, gain third party endorsement and ultimately lead to greater brand awareness and sales.
Media Relations
We’ve built up a range of contacts across B2C and B2B publications based on our extensive media relations experience. We constantly monitor the news, and social media through our best-in-class software to quickly find and respond to opportunities for our clients.
We make sure your story is targeted for the titles you want to reach – whether it’s for a journalist, a micro-blogger or an industry association. We will help you to create innovative campaigns to maximise the reach of your product launches, thought-leadership articles or industry interviews.
Consumer Reviews
Gaining trusted third-party endorsement for your product and your brand is as important as a front page splash. That’s why our experienced team are on hand to make sure those who shout most about your brand feature in your communications strategy, getting these important views front and centre and letting them build the conversation about your brand.