Trust us, we’re experts

by Rachel Roberts |

That’s the message we’re helping many of our clients communicate.  We’re here to help clients grow their reputation, engage with new customers and deliver the key messages that communicate the compelling reason to buy or use their business.

But when you’re working with a marketing consultant, how do you trust that we’re experts?  And what’s our compelling reason to help clients understand that they can trust our expertise?

In truth, trust must be built.  It can’t be bought, manufactured, faked or spun even by the best (or actually the worst) PR practitioners.

Third party endorsement from a trusted source provides an important indicator of pedigree, and as a top dog in the PR industry, naturally we’re proud to have recently been reaccredited by the Public Relations & Communications Association (PRCA) for achieving the Communications Management Standard.  To achieve our industry quality standard we had to be rigorously assessed against 200 items of criteria across leadership, business management, financial, people management, diversity, campaign management and client satisfaction.  It means that our clients know that they’re working with a business that’s committed to delivering a professional service, with consistent management processes focused on delivering against agreed KPIs.

Another measure of trust is to ensure that the advice is given by qualified practitioners.  In our industry it’s not uncommon to branch into PR, social media and digital marketing from a generalist degree.  Not every practitioner converts their on the job training or industry experience into a professional qualification, but at spottydog it’s in our job description to get professionally qualified.  The result is we’re proud to have three CIPR Chartered Practitioners, three Accredited Practitioners, a HubSpot practitioner and Google Analytics certification.

With over eight years in business we’d also encourage clients to trust the data.  We’ve chalked up 16 industry awards, 76% client retention and 38% of clients working with us for more than three years -and longstanding client relationships are the best indicator of trust in our ability to deliver! So, trust us when we say, we really are experts.

If you’ve got a brief you want our experts to take a look at email us at or give the dog a bone on 0121 726 8400