How to measure ROI in PR
Is PR an art or a science? In the fight between creativity and strategy, who wins? And what about data? When it comes to measuring the results of a PR…
Planning your November content? Request a copy of our Opportunity Spots planner
With just two months of 2021 left, you’re probably wondering how you can squeeze the most out of your content. Whether you need some social media content calendar ideas or…
How to develop your pet influencer marketing strategy
We all love scrolling through Instagram to be greeted by lots of cute, fluffy faces; but, beyond that, the rise in pet influencers has offered brands a useful marketing tool.…
How to create a PR plan and link it to your business marketing strategy
A PR plan is a vital part of your marketing armoury. It allows you to control how your company presents itself in the public eye and enables you to create…
How to build relationships to kickstart your career in PR
As a recent graduate fresh out of a Media and Communications course, I was eager to work with a top PR agency after leaving university. So, during my time at…
Launching your summer campaign with a robust communications plan
We are experienced at delivering opening and reopening PR support for businesses, so we’ve put together some top tips on how you could maximise your opening PR strategy…
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