Insight on: Specification-led marketing and how to become the go-to brand for architects and specifiers

Understanding specification-led marketing is essential for agencies working with clients or planning a new business pitch in the home and property sector. Especially since architects and specifiers’ expectations, behaviours and…

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The most powerful tool in a construction marketing strategy: Top tips for installer engagement

As you gather the materials for your construction marketing strategy, you’ll probably find the tradesperson is your bedrock. Equipped with technical know-how and responsible for installing someone’s dream kitchen or…

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