When Toby Carvery teamed up with Heart FM to reunite two brothers who hadn’t seen each other for over 40 years, we were briefed to spread the message and video content they had created to mark the heart-warming occasion.
We identified three key targts for the story – national media, real-life consumer media and regional media. Using traditional media relations, we reached out to journalists from all nationals with interests in real life stories and video content. Following this, we offered interviews with the family to the Daily Mirror, Chat magazine and Macclesfield Express.
We also targeted new digital medias such as the Lad Bible & Viral Thread to reach a millennial audience that wouldn’t traditionally interact with the Toby Carvery brand.