Our brief from pet brand Fish4Dogs was to provide on-going PR and communications in order to increase brand awareness.
We delivered a heavily weighted media relations communications campaign targeting consumer and pet trade titles using a variety of topical angles to generate awareness for Fish4Dogs. Key themes have included new product launches, Christmas gifts, Crufts, product award wins and seasonal calendar occasions.
Typically annually we’d reach an audience in excess of 2 million with key pieces appearing in Metro, Your Dog, Dogs Today, Dog World, Pet Product Marketing, Pet Business World and regional media titles.
In less that one year spottydog has already helped transform Fish4Dog’s approach to PR and the proactive media engagement programme they deliver is helping to increase our brand awareness.