Brief
To showcase our agency service offer through a creative Christmas campaign on social media using video production techniques in our Birmingham studio.
Action
We wanted a memorable brand campaign to capture the Christmas feeling that included our entire team, so our approach involved writing a ’12 Days of Christmas’ song featuring bespoke lyrics about our agency service offer. We then approached the DMU Acapella group and our university contacts to record & produce the song and the video was filmed and edited by our in-house content team, featuring team members in our Birmingham and Leicester locations.
The main video was published on LinkedIn, Facebook, Twitter and Instagram at the beginning of December to maximise the impact of the campaign. We then posted daily extended video clips for each day of Christmas, offering extra personality and information.
For example, our Instagram Stories offered behind-the-scenes footage and photography to draw attention to each day’s individual clip, allowing us to broaden our reach and interact on a more personal level with our audience.
We also applied a tactical outreach strategy by @ mentioning relevant third parties, such as the CIPR, PRCA and IoIC – our professional organisations – and by joining in the conversation on relevant hashtags and locations.
The campaign also enabled us to generate offline PR as we appeared in a radio feature on Demon FM about our Christmas campaign enabling us to promote our Industrial Placement Internship programme.
Results
The video gained over 9K views and 37.7K impressions across LinkedIn, Facebook, Twitter and Instagram and boosted followers across all social media channels.
We gained an organic backlink when we were featured in an article on employee engagement at Christmas, thanks to international internal communications agency, Contact Monkey. This led to achieving a +4 Search ranking increase for PR Agency Birmingham.
i fyou’d like to see our previous Christmas work click here.
