Increase corporate awareness for retail executive search business, court & spark consultants
Development of 360 degree communications strategy to drive corporate awareness on and offline. Tactical activity has included media relations, PR, social media management, web design and content management, copywriting, SEO and e-communications.
spottydog has achieved year-on-year increases in audience reach through media relations and digital media activity. Press coverage has included retail, HR and national media with key pieces appearing in Retail Week, Drapers and The Times.
Online court & spark has seen an 800% increase in web site traffic and through SEO work court & spark has achieved number one ranking in google organic search for six terms.
More importantly we have developed and strengthened court & spark’s relationship with its stakeholders, demonstrated in the consistently above average open rates (35% versus industry average of 21%) for court & spark’s quarterly Holding Court e-newsletter.
spottydog has delivered highly targeted, but impactful communications activity that has helped increase court & spark’s profile. We see ever increasing levels of site traffic, candidate engagement, social media activity and levels of press coverage which is in direct response to the work spottydog has been doing.