Brief
Lightening speed delivery of tactical PR activity to support the launch of Stonegate pubs brand new Irish pub estate ‘Molloy’s’ in ten locations.
Action
With less than four weeks from the moment of briefing until St Patrick’s Day Molloy’s needed PR tactics which would deliver fast, guaranteed awareness to each of its ten pub’s local trade. spottydog used secured a series of media partnerships and lifestyle press coverage to make sure that Molloy’s was on the map in time for St Patrick’s Day.
Result
11 media partnerships and 37 event listings secured to deliver a total audience reach of 395,000 consumers.
