To deliver PR and awareness around the UK launch and provide the first opportunity to showcase the Dear Kate brand to key national media.
We undertook a three month project to drive awareness of the Dear Kate brand and its Periodwear products. To launch the brand in the UK we outreached to key journalists and influencers to introduce them to the brand. We organised desk briefings, with national media, allowing journalists to see the product first hand. We also used Dear Kate’s twitter account as a key outreaching platform to contact journalists, asking if we could send them over more information. Using twitter as our main source of outreach helped the success of the UK launch, allowing us to talk to publications like Metro, The Guardian, The Telegraph and Elle with the creditability of using its existing audience and key social content to tell the story of Dear Kates.
With the project still ongoing, we’ve achieved a total of 10 pieces of coverage, including the Daily Express, and standalone features in Glamour Magazine, and Your Fitness. The combined coverage reached an audience of 59,233,214 consumers.