To raise the profile of pet brand Billy + Margot to drive direct product sales and support the brand’s retailer accounts.
spottydog implemented a content-led campaign to provide stories to secure interest from consumer media and trade media press. Alongside this activity we created consumer-focused content for the brand’s website and social media channels.
In only two months of working with Billy + Margot we have secured high profile publicity which has included The Daily Mail and The Lady together with presence in all of the trade titles; Pet Product Marketing, Pet Gazette and Pet Business World. On the brand’s social media channels we have delivered a daily programme of content which has helped to grow the audience reach by 20%.