Billy + Margot

Reaching new consumers and retailers for Billy + Margot

Billy and Margot reaching new customers

Brief

​To raise the profile of pet brand Billy + Margot to drive direct product sales and support the brand’s retailer accounts through pet industry marketing.

Action

spottydog implemented an 8 month content-led campaign to provide stories to secure interest from consumer media and trade media press. Alongside this activity we created consumer-focused content for the brand’s website and social media channels.

Result

​Whilst working with Billy + Margot spottydog secured high profile publicity which has included The Daily Mail and The Lady together with presence in all of the trade titles; Pet Product Marketing, Pet Gazette and Pet Business World. On the brand’s social media channels we have delivered a daily programme of content which helped to grow the audience reach by 40%.

 

To read more case studies on pet industry marketing click here.