Brief
To showcase Motorola’s Connected products and Hubble app to a parenting audience, coinciding with the transactional launch of the Hubble Connected website with a Birmingham PR agency.
Action
spottydog facilitated a partnership between client Motorola and Mumsnet, the leading digital forum for mums in the UK, to take advantage of the channel’s ability to generate high quality, third party reviews and a significant engagement rate across social media and website.
To demonstrate how Motorola’s intuitive products could help parents stay connected and informed of their child’s development, we employed four key marketing tactics.
The ‘Missed Moments that Matter’ campaign consisted of:
- Product reviews
- Video promotion
- Competitions
- Advertising
Result
Each of the five review blogs were promoted and shared to Mumsnet’s 330,000 strong following across Facebook and Twitter and retweeted by @MumsnetBloggers to an audience of more than 50,000 followers. The reviews also appeared on 340 blogs via the Mumsnet widget, with an average of 250,000 page views per week.
To see of Motorola’s Birmingham PR agency work click here.
