To raise awareness of a wide portfolio of consumer electronics manufactured or distributed by Binatone, a leading consumer electronics company. Sold in 55 countries worldwide, Binatone’s portfolio includes telephones, baby monitors, home monitors, GPS and tablet devices.
A full content marketing process is being implemented to reach a large consumer audience. Press activity has been focused on a variety of consumer interest titles and social media activity is based on content planning and brand collaborations. Examples include creating video content to support the Focus 66 home monitor over Christmas, keeping on top of the news agenda and creating original content such as surveys and infographics to keep consumers informed.
spottydog’s comprehensive approach has secured coverage in The Sunday Mirror, The Independent, The Daily Express, Girl About Tech and ShinyShiny.TV during 2014. And in order to maintain momentum when BBC 1 featured the iDECT Eclipse in the last series of The Apprentice, spottydog implemented a social media campaign which resulted in RTs from influencers including previous Apprentice participant Luisa Zissman and the competition led to 16% growth in Twitter followers.