To launch a new book featuring critically acclaimed designer David Pearson, which celebrates illustration, typography, print and design and chronicles six generations of Baddeley Brothers, a renowned specialist printers and envelope makers. Our task was to engage with graphic designers and promote book sales.
We ran a book launch event, used targeted social media marketing, blogger outreach, video creation and publicity to engage with designers, the design press and bloggers to gain valuable publicity to drive book sales. Our approach with online influencers and the design press ensured the event was at capacity, the media had the exclusive content they required, and we interacted personally with a highly targeted group of people.
The launch event was a great success and was attended by high profile design influencers such as artists Lucinda Rogers and Adam Dant, as well as David Pearson. We have secured coverage with local instagrammers, Typography academic bloggers and the design press including Creative Review, Eye Magazine, WeMadeThis and It’s Nice That. We increased natural Twitter followers of designers and printers by more than 100 during the short campaign and achieved over 114K twitter impressions.
The campaign secured a CIPR Midlands 2016 PRide Gold Award in the ‘Best Use of Digital’ category.
The judges were highly impressed by this solid campaign. It was refreshing to read an entry which focused on revitalising the ‘dying’ trade of print, as well as showcasing a family business using its history. The implementation of tactics showed thorough planning and execution which achieved positive results, demonstrating the importance and value of a 12-generation reputation.